For many years, Google
Search Console (formerly Webmaster Tools) has been widely used to help business
owners and web developers monitor their website. This free service offered by
Google allows you to check many aspects of your website. Whether you are a web
developer or a website owner, if you’re not currently using these tools, here
are some reasons why you should.
Notifications and
Warnings
When signing up for
Search Console, (you can use an existing Google login if you have one) you will
receive notifications and warnings related to your site. These include;
- If Google thinks that there some security problem with
your site, or if it has been hacked
- Google finds issues with accessing your site (eg. If the server is down)
Geographical target
settings
You can set a
geographical target as to where you want your website to be found in search
results. While this doesn’t stop traffic from the rest of the globe, Google
will endeavour to show the majority of traffic to your intended audience.
Find errors in your
website
Broken links and crawl
errors are identified to help you find out which areas of your site need
immediate attention and repair. This feature helps to ensure a continuously
positive user experience.
Keywords
Search Console
identifies how people are finding you. A list of keywords is provided, and you
can use this information to be part of your marketing strategy. For example, if
you see you have been found for a search term that you have not added to your
website, you should consider using it as part of your campaign. It’s important
to build on keywords that are already providing web traffic.
Benefits
Using Search Console can
save you time by identifying issues you may not otherwise see. Rather than
checking each page of your site manually, a quick review here will tell you
instantly if there is anything you need to address.
At Five Rivers, a
Digital Marketing Agency based in London and Wolverhampton, reviewing website
issues is just a very small part of what we do. Our Digital Marketing campaigns
are fully customised, and we only implement a strategy once a full evaluation
of your business aims has been discussed. We also offer a wider range of
services, including mobile app development, software development, web
development & design, and Copywriting services. Contact
us today by calling 0203 397 7545, or drop us an email to digital@fiverivers.net
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