Rarely will you go anywhere and not find someone looking at
their mobile device. Whether it’s for shopping, dating, or research, tablets
and smartphones are dominating the way we get online to access information.
We stream, we watch, we interact. The mobile web can’t be
ignored.
Frequently however, even responsive (mobile friendly)
websites can take a while to load; the user’s interest can wane, frustration
sets in and they move on to a competitor’s website looking for the same
information. To tackle this, Google has released Accelerated Mobile Pages that offer custom components for making
websites load faster.
What are Accelerated Mobile Pages (AMP)?
Accelerated Mobile Pages (AMP) is an open source initiative
that allows mobile optimized content to load instantly. This new open source
HTML-coded framework is all about content sites. Google’s AMP is designed to
enhance the distribution ecosystem and to improve the mobile web. It allows
users to see web pages with graphics, animations and videos on their mobile
phones, minus the unwanted delay.
Limitations of the Accelerated Mobile Pages
Today, the mobile web has become an easy and convenient way
to reach customers. Google’s algorithmic change in April 2015 helped to promote
business owners to make this possible. However, the AMP come with certain limitations.
They are;
- No input elements, such as “textarea”
- No third-party or developer written Java Script
- Only one style tag in the document head
- No inline styles
- Styles must be 50kb or under
AMP allows publishers to enhance engagement on a wide
assortment of platforms, such as Google search. This will push readers to
publisher websites. Without doubt, this new initiative is a great idea for
mobile friendly websites, and beneficial for publishers, advertisers, and users
alike.
Today, AMP is becoming as important as implementing a responsive
design for website owners, which automatically resizes the content according to
the size of the screen on which it is being viewed. According to Google, the
Accelerated Mobile Pages will allow web designers and developers to design and
develop websites that are even more mobile friendly than they are currently.
If
you are looking for responsive website design services for your business,
here at Five Rivers we can help. We implement the latest technologies on every project,
ensuring to provide a competitive edge to your business. For more details call
us on 0203 397 7545 or drop us an email to info@fiverivers.net
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