Latest Digital Marketing Trends Dominating Coming Year

Digital marketing has undergone a substantial transformation over the last few years – not that anyone expected it would be any different! Here are some of the latest online marketing trends you will see in 2016;

• The continued growth of Content Marketing

With the growing awareness of the need for professional content marketing, companies are paying more attention to the quality of their website content. Websites with blogs are predicted to generate 67% more leads as compared to companies that don’t. The key to successful online marketing will be relevant and high-quality content written by professional copywriters. Web copy that has been poorly written through bad grammar and syntax, whether via a novice writer or someone with English as a second language, will only turn customers away. It creates distrust and exhibits a lack of attention to detail.

• Stop depending on Google

That is by no means to say don’t optimize for Google – you definitely should! Marketers spend considerable time looking to Google to promote their products and services to achieve effective Search Engine Optimization; but for truly effective marketing, learn some techniques to optimize for Bing and Yahoo also. Any relevant web traffic you receive via these channels will improve your relevancy and rank in Google’s eyes anyway, so indirectly, by optimizing for other search engines, you will simultaneously be doing the same for Google.

• Adwords / Pay Per Click will become more expensive

The cost of advertising through Google or Bing PPC will only accelerate with increased competition. The way to keep this down is either by gaining a full understanding of how you can reduce spend by improving the quality of your landing pages, or hire a digital marketing company who has Adwords Certification.

• Information Hierarchy

When you land on a page, there is only a certain amount of information you will be able to see, based on the size of your viewing window and font. Here, you need as much of your important content as possible, before a user has to scroll. This is called placing information “within the fold”. Anything that is “below the fold” may not always be seen, depending on whether the user is engaged from what they have seen so far.

Looking to gain further brand awareness? At Five Rivers, we adopt the latest online marketing trends, to help take your business to the next level by considering your main business objectives, and translating that to a web page that engages your web traffic. Contact us today - http://www.fiverivers.net/contact-us.aspx and see how we can help.