What to Consider when Choosing a Web Development Company?

Choosing the right web development company can be time consuming. How do you know which is the right fit for your business, who has the most experience, or who keeps up with the latest in website technology? A good website can either make or break a business, so it is crucial to choose one that can help define and deliver your business goals. Before you settle on a website development company, it is important to understand how they approach a project, their methodology, and their accreditations.

It’s also important to spend time identifying your real business aims, in order to be able to create a website that reflects your brand’s personality, and your business culture. Here are 3 areas where the choosing the right web designers will allow your website to stand out for all the right reasons;

• Strong Brand Identity

If you want a unique brand identity, think about what logo would best represent your business – such as colour, font, size and image (if applicable). It should also reflect the personality of your business. (Think of brands such as Innocent, Crusha and Pepsi Max).

• Engaging web design

Web design is the first thing that grabs the user’s attention. The website will be representing the professionalism of your business, and will be acting as your senior salesperson, based on the fact it is created to engender trust, be informative, and encourage customer growth and retention.

• Enhance Search Engine Visibility

Any website should have the basics of search engine optimisation (SEO) actioned. For example, Google Analytics and Webmaster Tools should be set up, and some keyword research should have been conducted to help identify the most searched words for that product or service. Two sitemaps – both html and xml – should have been created, in order to be read by search engine spiders. This ensures that it boosts traffic to the website from the outset.

If you are seeking to increase your customer base and enhance your online presence, Five Rivers can help. We’re an IT Consultancy that offers a range of services including software development, website design and development, digital marketing and IT Support services - without burning a hole in your pocket, nor compromising on quality standards. Contact us today for a free consultation to see how we can benefit you. Dial 0203 397 7545.