How effective is SMS Marketing for Businesses?

The internet has the influenced the lives of many people. Whether it is for shopping, information, or business, we are all turning to digital. Every business wants to stand out online, and effective marketing strategies are therefore almost mandatory. However, with the global popularity of mobile phones, SMS marketing has grabbed the attention of many businesses. This is not only inexpensive, but an effective way to advertise your products/services and reach your targeted audience directly.

Here are the latest trends of SMS Marketing;

• Personalised and customised SMS

Turning visitors into buyers requires a knowledge of your target market. If you are looking for an effective strategy, customized and personalized messages are widely considered to be the best option. A personalized message doesn’t just grab the attention of the potential buyer, it can increase business output.

•  Location-based

Not considered as effective as personalized SMS, however location based SMS marketing still stimulates customer engagement. This strategy targets mobile users within a specific geographical area. The messages can be sent through location-based broadcast, Bluetooth, or Wi-Fi.

• Narrowcasting and bulk text messaging

Both of these terms represent mobile marketing. Bulk text marketing has been around for many years. You can send bulk SMSs to convey your services/ product information to potential customers.

Narrowcasting is not a particularly familiar term. This marketing strategy is all about sharing details and information with a select and targeted demographic.

• Micro SMS

Micro SMS or very short SMS is considered by many businesses. The small texts are quick to read and understand, and therefore encourages someone purely due to their brevity.

SMS Marketing can be an effective marketing method for businesses, as it offers direct contact to individual customers. This is an inexpensive, yet valuable marketing strategy that could be adopted by many businesses.