The majority of online businesses are currently
clamouring over themselves in order to be found above their nearest industry
rivals in search results pages. According to a recent Google study however,
nearly 40% of business owners aren’t aware, or don’t have the understanding,
that simply having a web presence is just not enough – without a marketing
strategy, your ability to reach your target demographic is extremely limited.
You wouldn’t buy a car and not put petrol in it….
Thousands of websites lack the necessary
optimization that would otherwise make them more visible to potential
customers.
This could be made possible however, with digital marketing
solutions. If you’re looking for an effective online marketing strategy for
your brand, hiring a Digital Marketing company is your best foot forward. But
before you select one, here are some considerations;
- Experience
Experience counts everywhere. Have they been in
existence long, and what type of clients have they dealt with? What factors are
they going to evaluate for your specific business?
- Work History
A professional Digital Marketing Agency is always
open to sharing its work history. As a potential client, ask for examples of
what they have done for others, and what success it has attained for them.
- Online Presence
Every Digital
Marketing Agency must have an online presence. How does their website compare
to others within their industry? Is it using the latest in software technology?
- Social Media Presence
Experienced digital marketers must have a constant social
media presence to showcase their knowledge. Quite often, you’ll find they have
a social media account they prefer, but most often you will find them on Twitter or Google+.
They’ll be interacting with their peers, and sharing the latest articles on
industry relevant topics. The more knowledgeable among them will be conversing
with other marketing professionals, and using relevant hashtags to increase the
reach of their intended audience.
Digital Marketing is one of the most cost-effective methods
of reaching a targeted audience. The benefits of a long term, organic strategy
will ultimately save you money over a pure paid advertising campaign through
Google Adwords or Facebook Advertising. Pay Per Click campaigns should run only
as an accompaniment to an organic strategy, whereby your business will be seen
in the natural search results, rather than as adverts at the top and side of
the page.
Whether your approach should include Search Engine
Optimization, Pay-Per-Click advertising, Social Media Marketing (SMM), search
engine marketing (SEM), or email newsletters, (amongst others) at Five Rivers we
evaluate and customise every individual marketing strategy, because we
understand that every business is unique.
Get in touch with us today to get started - dial 0203 397 7545 or drop us an email to digital@fiverivers.net
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