4 Design Tips to Boost your Conversions

A website is the online interpretation of your brand that represents the objectives and principles of your particular business. Designing an engaging and user friendly website does not just lend an aesthetic appeal, but can be an effective marketing tool. This will help in generating brand awareness and converting your web traffic into potential customers.

If Digital Marketing is the vehicle that drives people to your website, then the website acts as your senior salesperson. The main aim of any website is to generate sales and leads, and for this reason, it is important to give careful consideration as to how users will navigate around your site, and to make it easy for people to make contact or a purchase. In many sectors, you may never be given the chance to interact with individual consumers, therefore it is only your website that can engage.

• Responsive website design

Today, mobile and other hand held devices are used for surfing and operating websites. However, not all websites are mobile friendly, which means you need to pinch the screen to increase the font size in order that you can read the information you sought! To remedy this, you’ll need a responsive website design. Be it a smartphone, tablet or laptop, a mobile friendly website resizes to fit the screen on which it is viewed. This helps to reduce the amount of visitors leaving your site within seconds of arrival. The fact that you have catered for the mobile user means the amount of time they will stay on your site will be increased, thus giving you a small boost in the search results ranking. A consistent user experience across multiple devices encourages customer growth. 

• Color and Contrast theory

Web designers often love to play with colours. The right colour contrasts can encourage your visitors to return. Having an understanding of the psychology of colours is useful, enabling you to engage your web traffic.

 No complex noise

Don’t go over the top! This means never overdo flash animation. This can negatively affect website loading times, and can frustrate your visitors. Ensure to keep you design interesting, but simple. It should be easy to navigate. Steer away from quirky or complicated designs, and ensure to use high quality images and information-rich content.  

Simple navigation

When creating a website, logical and intuitive navigation is crucial. You only have a few seconds to persuade your visitors to stay on your site, so make sure the user journey is well planned. It is also important to avoid fancy phrases or terms for the titles of your link, but make it easy and understandable. Moreover, rather than using Flash applications or JavaScript, use plain HTML. 

You can see that there is more to Website Design than first meets the eye. As long as you take a methodical approach as to how you would want to progress through the site, and very product or service has an informative description, you’ll be on the right track. 

To stand apart from your competition, you need professional web design services. At Five Rivers, we offer exceptional and bespoke websites, along with copywriting services and video content marketing, allowing for greater brand exposure.