4 Types of Visual Content for Marketing Campaigns

The internet is packed with content created by either brands or individuals. This indicates that everything you create has stiff competition. However, one thing you can do to stand out is to adopt a visual strategy. Many studies found that visual content is more powerful than text alone, as the human brain interprets images faster than it can process words. Here are some different examples of visual content you can be using in any online marketing campaign;

• Memes

Coined by Richard Dawkins in 1970, the word ‘meme’ originally refers to an idea or behavior that can be replicated many times over and shared between many people. A meme nowadays typically refers to an image with captions. It’s proven to be an effective and wonderful way to create a connection with consumers.

•  Videos

Videos have been identified as one of the strongest methods of reaching out to consumers. You can find many affordable and easy-to-use tools that help in creating videos to promote brand awareness. According to a recent study, videos on a landing page helps to increase conversions by up to 86%.  From customer testimonial videos, how-to videos, product descriptions or corporate animations, there are plenty of reasons and opportunities for you to use this medium.

• Presentations

You can revitalise your marketing strategy by trying new formats. Many marketers upload their content in the form of presentations using Issuu or Slideshare. These presentations must be formatted professionally – it’s common for companies to approach marketing companies to ensure this. Both text and memes can be used here.

• Infographics and Data Visualisations

Generally, users engage more with content based on solid facts from respected sources. In these instances, data visualisation methods can help your content be viewed with more credibility. Injecting graphs, charts and tables can make a post more easily digestible.

Video Content marketing is a highly popular and effective way to advertise your brand. If you want to try a new approach to your marketing efforts, or if what you are doing currently isn’t as effective as you would like, ask about video marketing campaigns from Five Rivers. Our Explainer Videos have already helped dozens of our clients gain significant online brand exposure. Contact us today on 0203 397 7545 for a quote.