4 Key Benefits of Creating a Video Marketing Strategy

Videos are widely considered to be the most effective means to engage and reach out to audiences. Whether it is just a thirty second commercial or a few minutes of promotion, a visual medium attracts buyers much more than any other form of marketing. Fortunately, not only has video marketing become effective, but affordable. 

Here are a few key reasons why you should look to integrate this strategy into your campaign;

• High Engagement – It’s well documented that people share and interact with video content much more versus text. The average consumer watches around 200 videos per month, and the figure is constantly growing.

• Webinars - For B2B enterprises, webinars can be an incredibly effective video marketing technique. A weekly webinar on different topics helps customers to access a free or inexpensive means on how to grow their business. This could in turn lead to someone employing your services directly.

•  Hangouts - Google Hangouts is a growing avenue for brands to promote their services and products by the means of online meet-ups. This is useful for businesses with a customer-centric brand, whose followers can use conferencing tools such as ‘Click Meeting’ to connect with their customers.

•  How-To and Demo Videos – Empower your audience with knowledge on how to resolve a problem. A video representation is infinitely easier to follow than a written step by step guide, which may not prove to be as thorough to a novice trying to do something for the first time. Watching someone in action will ensure you follow their methods exactly.

Whether or not someone reaches out to you directly as a result of your video marketing efforts is only part of the reason to adopt a vide approach to marketing. The links it will generate back to your website will increase your relevancy in the eyes of search engines, which ultimately will rise your website through the search results pages. 

With the potential for volumes of potential new customer to find you, especially if videos are posted to YouTube, video marketing is one marketing strategy that cannot afford to be overlooked.