With so many exciting IT fields out there, I believe web development is the
most exciting one. When smartphones made their successful debut a few years
back, web development had to adapt to the changing needs of the average
internet surfer.
2016 is just around the corner, and it’s time to get ready for what web
development has in store for us.
With a mobile-first future, new needs for usability are in demand. The
introduction of tablets and smartphones means web developers must develop a
website for both mobile devices as well as desktops. Since Google announced
changes to its algorithm in April 2015, this is fast becoming standard. A
mobile friendly web design enhances the user experience, which encourages the
user to engage more with the website, ultimately leading to increased
profitability for those sites that cater for the mobile market.
- Design Features Will Become More Constant
When designing websites for different screen sizes, there are many common
elements web designers can adopt. This has two implications - firstly, that all
websites will have similar functionalities, with UI all but standardized; and
secondly, web designers will have to look to be more independent, to seek new
ways to make their websites look different; more unique.
The Semantic Web is an extension to the World Wide Web, and is an idea that
it can become more intelligent - intuitive almost - in better identifying a web
user’s needs. You can implement this by using Semantic Markup, which allows you
to tell search engines via HTML tags, what a specific piece of content is
about. This allows search engines to understand more quickly and accurately,
thereby caching your content sooner. You’ll also receive a small ranking boost
as a thank you of helping making their job easier!
It’s not just optimized
Website development
that every business needs; in order to establish a strong online identity, you
need a considered web design, a customised digital marketing campaign and
engaging content - the ideal blend for creating a strong brand and a successful
business.
At
Five
Rivers, we offer all web-related services. Dial 0203 397 7545 for a
free consultation, and see how we can help move your business forward.
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