The debate on the ideal length of articles or blogs is not
new. Some believe that a 500 word article is superior to 1000 word article, but
it’s not just about length – it’s about the quality of information. It is a well-known
fact that content marketing, via article submission and blog posts, is a necessary
approach when looking to improve your website’s online presence. It’s an effective
way to get more sales, backlinks and raise brand awareness.
An article of between 400-700 words is typically considered
to be the optimal word count that encourages a higher click-through rate, social
sharing, and number of views.
When users enter a search query, if they find your original,
quality and relevant articles, they are more likely to click the link to your
website (as long as you’ve remembered to add one!)
It’s not worth getting hung up about this too much, just
remember that you are writing to be informative about a specific topic.
There are four strategies you must remember when writing an
article -
- Tailor your website content to your targeted audience
- Don’t deviate from your subject matter
- Don’t be repetitive
- Add links back to relevant pages of your website
- Use Google’s Keyword Planner to find the best performing words related to your post
There’s more to article writing than meets the eye, so if writing
a blog or article from an SEO perspective, you can find more useful tips here on
whether the length of a
blog post matters.
At Five Rivers, we
provide professional copywriting
services. We follow the latest trends and make sure to provide high
quality content for your business. Contact us today on 0203 397 7545.
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