In
today’s digital world, optimizing a website for search engines is critical in
driving brand awareness. This process becomes more complex when you are
managing a large website which serves many global locations and languages.
What
is multilingual SEO?
This is a
process of site optimization for different languages that increases a website’s
visibility and reach. This method is quite complex as compared to traditional
SEO, but offers real benefit to any international online business. More often
than not, ecommerce websites have more need of this strategy.
Implementing
multilingual SEO into your marketing strategy
- Determine
the regions you are targeting and the languages you will make available to
those particular regions
- Don’t mix
different languages on the page, keep them on separate web addresses
- Consider a
cross-linking of each page’s language version
- Avoid
automatic redirection based on the perceived language of the user, and
avoid the use cookies that show the translated versions of the web page.
- Make use of
robots .txt to restrict search engines from automatically crawling the
translated page of the website
Every
business strives hard to make itself stand out, as competition is intense in
many sectors. At Five Rivers we use the latest digital marketing
strategies, catering to the bespoke needs of every individual business. Get in
touch with us today - call us or email us at info@fiverivers.net
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