Content writing has emerged as the most crucial part of any
Digital Marketing campaign. The need of finding qualified and experienced
content writers has taken on a real urgency for many businesses. Undoubtedly,
for one who is less experienced in writing website content, this can be a
challenging and repetitive job if not shown the tools required to be effective.
Here are a few tips to consider;
- Keyword Research - Your very first port of
call. It’s a hugely important aspect when writing web content. Finding the
correct phrase or keyword combination that generates the most traffic is
critical to a business’ online success. There are many tools available,
allowing you to look for the keywords relevant to your services and
products – a couple of examples are Google’s Keyword Planner, and
keyword.io.
- Write Original Content - Avoid plagiarism like the
plague! Word-for-word copying from another website can attract severe
penalties from search engines, who will without doubt, identify plagiarism
very quickly. Your website could plummet down the search results pages,
making it more difficult to be found.
- “Flawless” Writing - When writing web content,
ensure that it be creative (either information-rich or a kind of
storytelling) and grammatically perfect. This will help to engage your
audience, maintain professionalism, and engender trust. Writing should be
simple and easy to understand. And remember, it’s quality
not quantity that’s important.
- Be precise and clear – don’t deviate from the
subject matter – stick to the point or your article theme.
- Add a Call-to -Action (CTA) – Consider the main motive
of your writing – you’re looking to attract potential customers to the
products and services you are writing about. If you omit a CTA within the
content, you’ve lost any momentum gained that might encourage visitors to
make a purchase or employ your services.
Remember, a website is the first impression of your business. If
it’s equipped with well-written content, and easy to use navigation, there’s an
increased likelihood it will generate more business leads or sales.
If you’re looking for help with website content writing, blogs,
articles or any copywriting
services, ensure to hire professional content writers. At Five
Rivers, we’re content experts who can also help with customised digital
marketing services, and bespoke web design & development.
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