Crucial Considerations when Redesigning a Website

The internet today is a dynamic, interactive and multi-dimensional hub of knowledge sharing and communication. With high competition found in every sector, every company should have a well-designed website, adopting the latest trends in website technology, to give them a cutting edge.

Here are some different factors that need to be kept in mind when redesigning a website;

• Understand why you need an online facelift

 A website needs to reflect any changes to business strategy and direction. If a business updates its products or services; has a website that is over 4 years old and uses outdated technology; or is looking for a new and updated brand identity, these are perfectly valid reasons to consider a website redesign

•  Test the current usability of the website

 Before you plough ahead, ensure you have done some groundwork. Analyse customer feedback as well as web traffic data, to review the existing user experience. In order to understand the expectations and needs of your targeted audience further, you can organize usability tests, online surveys or face to face interviews.

• Proper planning

 A website redesign needs time, resource management and a proper budget. If you detail a plan, you can schedule resources, budget and time accordingly. To avoid aggressive timelines, it is better to set up agreed schedules. This allows designers to manage deadlines effectively.

• Revise the Content

 Revising website content is important when re-designing a website. Use the Google Keyword Planner to help identify the more popular search terms, and use those words within your website copy. The content must be SEO friendly, informative and educational.

• Implement a Content Management System

 With constant technological progress comes the changing needs of online audiences. it is therefore very useful to have a CMS (Content Management System) website. This allows you to modify and upload your own content as and when you need it, rather than asking your web designer for updates.

Whether you are seeking website designing/re-designing, at Five Rivers we can help. Our team of experienced web designers will bring your website right up to date, allowing for a more positive and engaging user experience. Call us on 0203 397 7545 and request a quote today.