Why B2B marketers should focus on Mobile

Have you ever wondered how you can optimize your B2B website for a mobile search? As of 2014, usage of mobile devices has grown to the extent that there are more searches on mobile devices than desktop. This isn’t likely to change any time soon.

For a successful marketing strategy, mobile marketing can’t be ignored – in fact, it should be prioritised. If you are a B2B marketer, you should know what impact it can have on your business.

•  Change in Marketing Methods

Marketing methods have changed immensely over the last decade through new technologies. As part of these advancements, the role of Mobile in B2B Marketing has developed from a primitive, SMS–based operation to a multi-gadget operation that is helping businesses to draw in new audiences.

• Mobile marketing is an extension

Mobile Marketing is an expansion of the overall Online Marketing process, and the same standards of Online Marketing apply to Mobile in a B2B domain, with regards to the time element.

• Content

Content is a key weapon in the B2B promotion armoury, conveying the most appropriate content for a targeted audience. Seeing how B2B clients identify with their devices, and working in a multi-screen environment, is the initial step in content creation for Mobile Marketing. While it is important to recognize the operational capabilities of Mobile gadgets and how they are utilized by the B2B audience, it is also important that you don't regard Mobile Marketing as a different element to the general B2B Marketing process. Rather, when you begin making your content, make certain to represent the numerous screens this content will reach.

Mobile marketing provides an added dimension to businesses, allowing you to reach customers wherever, and whenever. If you are looking for an effective digital marketing strategy, contact Five Rivers. We offer services such as video marketing, copywriting and mobile marketing that helps your business reach out to new customers.