What New Trends will Capture Digital Marketing 2016?

2016 is finally here and now it’s high time to see what is going to happen this year in the digital marketing world! As the New Year is still in its infancy, here are some predictions based on the results of 2015.

• Video Marketing

Video marketing went from strength to strength in 2015 and proved to be an incredibly effective marketing strategy. This year will be no different, mostly thanks to social networking websites, specifically Facebook and You Tube. However, there will be a new addition to the fold, as Google prepares to launch an in-SERP video advertising service. This allows you to see videos within your search results, rather than having to click on the Videos tab.

• Advent of Virtual Reality

Within the next few months, three virtual reality devices are scheduled for launch. They all have their own USPs – some are designed for particular applications like video games, whereas others are for general use like Oculus Rift, the highly awaited virtual authenticity head-mounted display, which is anticipated to be available by June. This device opens up a new way of online advertising, as it will connect people via direct messaging, social media platforms and video channels.

• Content

Content - Again! Content marketing is usually near the top of the list in any digital marketing strategy, and this will continue way into the future. Relevant, unique, informative and engaging content will always be required to grow your audience. Tell your story via blogs, social media and website content.

• Mobile Optimization 

There are still an abundance of websites that are not mobile friendly. This can now easily be seen in search results, as each result will have the words “mobile friendly” next to the URL. Mobile optimisation is the process of allowing people to browse websites without having to pinch and swipe, in order to read what is written. It also helps to view products more clearly. In addition, the menu structure changes on a mobile optimised site, meaning that the menu drop downs are easier to use and navigate. Therefore this year, increased emphasis will be given to making websites responsive across all devices.

• Wearable Technology

Wearable technology is something that online marketers are preparing to focus on in upcoming marketing campaigns. Exactly how they can do this is still something to debate, but certainly something no-one can ignore. Sales of devices such as Android and Apple Watches are on the rise, and at some point, marketers are going to have to figure out how best to reach out to this new market.

If you’re looking to take your business to new heights, ensure to get quality copywriting services, video marketing and a full digital marketing strategy. Get in touch with our Digital marketing experts at Five Rivers and start 2016 on the front foot.