tag:blogger.com,1999:blog-59092764417152807322024-03-13T23:23:15.680-07:00FiveriversFiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-5909276441715280732.post-42945039390926070492016-02-22T04:25:00.000-08:002016-06-23T05:10:05.285-07:00Frameworks and Languages of Software Development You Should Learn This Year<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: cambria, serif; line-height: 18.4px;"><a href="http://www.bloglovin.com/blog/16275715/?claim=ppqsauhpust">Follow my blog with Bloglovin</a></span><br />
<span style="font-family: cambria, serif; line-height: 18.4px;"><br /></span>
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">Last
year, many changes occurred in the software development arena, whereby new programming
languages, tools and new versions of frameworks were introduced.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">Here’s
a top level overview of the most important framework and languages you should
learn in 2016; </span></div>
<ol style="text-align: left;">
<li><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;"> <b>PHP 7 </b>- This latest version fixes many issues and provides enhanced
speed and newer features. This version is faster than PHP 5.6, and will
therefore have a large influence on the CMS systems and codebases, such as
Drupal and WordPress.</span></li>
<li><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;"></span><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;"><b>JavaScript</b> - You can see updates in ES2015 standard form, (also
known as ES6). This provides many new additions and features to the language.
As new browsers adopt instant release schedules, ES2015 is providing great
support.</span><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;"><span style="mso-list: Ignore;"></span></span></li>
<li><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;"><b>Node .js </b>- In 2016 you will find many new changes in Node .js as
the community is dividing into io .js and Node .js .As a result, you can have
well-maintained projects with two versions of Node, and many contributors,
which will provide reliability and stability for large enterprises and long term
projects.</span></li>
<li><b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;"></span></b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;"><b>TypeScript</b> - This statically typed language complies with
JavaScript. Developed by Microsoft, this language has perfect source VISUAL
Studio Code editors and integration with Visual Studio. It has gained
recognition due to Angular 2 being written in it. </span>
</li>
</ol>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">If
you are looking for a more interesting language then you can give a try to Clojure
or Haskell. Other high performing interesting languages are Elixir and Rust,
which are new to the web development field.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">This
article is just to give you a flavor of what’s out there – now it’s up to you
to do more in depth research!</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">At
Five Rivers we ensure to provide high level services, ranging from </span><b><a href="http://www.fiverivers.net/software-development.aspx"><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">software
development</span></a></b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">, web development, </span><b><a href="http://www.fiverivers.net/it-support.aspx"><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">IT support</span></a></b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">, and more. </span></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-56609727217519613232016-02-17T23:01:00.001-08:002016-02-17T23:05:17.065-08:00What New Trends will Capture Digital Marketing 2016?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">2016 is finally here and now it’s high time to see
what is going to happen this year in the <b><a href="http://www.fiverivers.net/digital-marketing.aspx">digital marketing</a> </b>world!
As the New Year is still in its infancy, here are some predictions based on the
results of 2015.</span></div>
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<br /></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Video
Marketing </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"></span></li>
</ul>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><a href="http://www.fiverivers.net/video-marketing-campaigns.aspx">Video marketing</a>
</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">went
from strength to strength in 2015 and proved to be an incredibly effective
marketing strategy. This year will be no different, mostly thanks to social
networking websites, specifically Facebook and You Tube. However, there will be
a new addition to the fold, as Google prepares to launch an in-SERP video
advertising service. This allows you to see videos within your search results,
rather than having to click on the Videos tab.</span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Advent of
Virtual Reality</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"></span></li>
</ul>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Within the next few months, three virtual reality
devices are scheduled for launch. They all have their own USPs – some are
designed for particular applications like video games, whereas others are for
general use like Oculus Rift, the highly awaited virtual authenticity
head-mounted display, which is anticipated to be available by June. This device
opens up a new way of online advertising, as it will connect people via direct
messaging, social media platforms and video channels.</span></div>
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<br /></div>
<ul type="disc">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Content - Again! Content marketing is usually near
the top of the list in any digital marketing strategy, and this will continue
way into the future. Relevant, unique, informative and engaging content will
always be required to grow your audience. Tell your story via blogs, social
media and website content. </span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l2 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Mobile
Optimization<span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"></span></li>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">There are still an abundance of websites that are
not mobile friendly. This can now easily be seen in search results, as each
result will have the words “mobile friendly” next to the URL. Mobile
optimisation is the process of allowing people to browse websites without
having to pinch and swipe, in order to read what is written. It also helps to
view products more clearly. In addition, the menu structure changes on a mobile
optimised site, meaning that the menu drop downs are easier to use and
navigate. Therefore this year, increased emphasis will be given to making
websites responsive across all devices.</span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l3 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Wearable
Technology</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"></span></li>
</ul>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Wearable technology is something that online
marketers are preparing to focus on in upcoming marketing campaigns. Exactly
how they can do this is still something to debate, but certainly something
no-one can ignore. Sales of devices such as Android and Apple Watches are on
the rise, and at some point, marketers are going to have to figure out how best
to reach out to this new market.</span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">If you’re looking to take your business to new
heights, ensure to get quality <b><a href="http://www.fiverivers.net/copywriting-services.aspx">copywriting services</a></b>,
video marketing and a full digital marketing strategy. Get in touch with our
Digital marketing experts at <b><a href="http://www.fiverivers.net/">Five
Rivers</a></b><span class="MsoHyperlink"> </span>and start 2016 on the front
foot. </span></div>
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Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-54138101450202642072016-02-17T04:50:00.000-08:002016-02-17T05:23:01.548-08:00Why B2B marketers should focus on Mobile<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "" serif "" , "serif";">Have you ever wondered how you
can optimize your B2B website for a mobile search? As of 2014, usage of mobile
devices has grown to the extent that there are more searches on mobile devices
than desktop. This isn’t likely to change any time soon.</span><br />
<br />
<span style="font-family: "" serif "" , "serif";">For a successful marketing
strategy, mobile marketing can’t be ignored – in fact, it should be
prioritised. If you are a B2B marketer, you should know what impact it can have
on your business.</span><br />
<br />
<ul style="text-align: left;" type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "" serif "" , "serif";"> Change in Marketing Methods</span></b></li>
</ul>
<span style="font-family: "" serif "" , "serif";">Marketing methods have changed
immensely over the last decade through new technologies. As part of these
advancements, the role of Mobile in B2B Marketing has developed from a
primitive, SMS–based operation to a multi-gadget operation that is helping
businesses to draw in new audiences.</span><br />
<br />
<ul style="text-align: left;" type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "" serif "" , "serif";">Mobile marketing is an extension</span></b></li>
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<span style="font-family: "" serif "" , "serif";">Mobile Marketing is an expansion
of the overall Online Marketing process, and the same standards of Online
Marketing apply to Mobile in a B2B domain, with regards to the time element. </span><br />
<br />
<ul style="text-align: left;" type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l2 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b>Content</b></li>
</ul>
<span style="font-family: "" serif "" , "serif";">Content is a key weapon in the
B2B promotion armoury, conveying the most appropriate content for a targeted
audience. Seeing how B2B clients identify with their devices, and working in a
multi-screen environment, is the initial step in content creation for Mobile
Marketing. While it is important to recognize the operational capabilities of
Mobile gadgets and how they are utilized by the B2B audience, it is also
important that you don't regard Mobile Marketing as a different element to the
general B2B Marketing process. Rather, when you begin making your content, make
certain to represent the numerous screens this content will reach.</span><br />
<br />
<span style="font-family: "" serif "" , "serif";">Mobile marketing provides an
added dimension to businesses, allowing you to reach customers wherever, and
whenever. If you are looking for an effective digital marketing strategy,
contact </span><a href="http://www.fiverivers.net/" target="_blank"><b><span style="font-family: "" serif "" , "serif";">Five Rivers</span></b></a><span style="font-family: "" serif "" , "serif";">. We offer services such as </span><a href="http://www.fiverivers.net/video-marketing-campaigns.aspx" target="_blank"><b><span style="font-family: "" serif "" , "serif";">video marketing</span></b></a><b><span style="font-family: "" serif "" , "serif";">, </span><a href="http://www.fiverivers.net/copywriting-services.aspx"><span style="font-family: "" serif "" , "serif";">copywriting</span></a></b><span style="font-family: "" serif "" , "serif";"> and mobile marketing that helps your
business reach out to new customers.</span><br />
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Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-35780639688962153522016-01-20T23:06:00.000-08:002016-01-20T23:12:28.430-08:004 Design Tips to Boost your Conversions<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "" serif "" , "serif";">A website is the online
interpretation of your brand that represents the objectives and principles of
your particular business. Designing an engaging and user friendly website does
not just lend an aesthetic appeal, but can be an effective marketing tool. This
will help in generating brand awareness and converting your web traffic into
potential customers.</span><br />
<br />
<span style="font-family: "" serif "" , "serif";">If Digital Marketing is the
vehicle that drives people to your website, then the website acts as your
senior salesperson. The main aim of any website is to generate sales and leads,
and for this reason, it is important to give careful consideration as to how
users will navigate around your site, and to make it easy for people to make
contact or a purchase. In many sectors, you may never be given the chance to
interact with individual consumers, therefore it is only your website that can
engage.</span><br />
<br />
<ul style="text-align: left;" type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "" serif "" , "serif";">Responsive website design</span></b></li>
</ul>
<span style="font-family: "" serif "" , "serif";">Today, mobile and other hand
held devices are used for surfing and operating websites. However, not all
websites are mobile friendly, which means you need to pinch the screen to
increase the font size in order that you can read the information you sought!
To remedy this, you’ll need a responsive website design. Be it a smartphone,
tablet or laptop, a mobile friendly website resizes to fit the screen on which
it is viewed. This helps to reduce the amount of visitors leaving your site
within seconds of arrival. The fact that you have catered for the mobile user
means the amount of time they will stay on your site will be increased, thus
giving you a small boost in the search results ranking. A consistent user
experience across multiple devices encourages customer growth. </span><br />
<br />
<ul style="text-align: left;" type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "" serif "" , "serif";">Color and Contrast theory</span></b></li>
</ul>
<span style="font-family: "" serif "" , "serif";">Web designers often love to play
with colours. The right colour contrasts can encourage your visitors to return.
Having an understanding of the psychology of colours is useful, enabling you to
engage your web traffic.</span><br />
<br />
<span style="font-family: "" serif "" , "serif";"> No complex noise</span><br />
<br />
<span style="font-family: "" serif "" , "serif";">Don’t go over the top! This
means never overdo flash animation. This can negatively affect website loading
times, and can frustrate your visitors. Ensure to keep you design interesting,
but simple. It should be easy to navigate. Steer away from quirky or complicated
designs, and ensure to use high quality images and information-rich content. </span><br />
<br />
<span style="font-family: "" serif "" , "serif";">Simple navigation</span><br />
<br />
<span style="font-family: "" serif "" , "serif";">When creating a website, logical
and intuitive navigation is crucial. You only have a few seconds to persuade
your visitors to stay on your site, so make sure the user journey is well
planned. It is also important to avoid fancy phrases or terms for the titles of
your link, but make it easy and understandable. Moreover, rather than using
Flash applications or JavaScript, use plain HTML. </span><br />
<br />
<span style="font-family: "" serif "" , "serif";">You can see that there is more
to Website Design than first meets the eye. As long as you take a methodical
approach as to how you would want to progress through the site, and very
product or service has an informative description, you’ll be on the right
track. </span><br />
<br />
<span style="font-family: "" serif "" , "serif";">To stand apart from your
competition, you need professional web design services. At </span><a href="http://fiverivers.net/"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "" serif "" , "serif";">Five Rivers</span></b></a><span style="font-family: "" serif "" , "serif";">, we offer exceptional and bespoke
websites, along with </span><b><a href="http://www.fiverivers.net/copywriting-services.aspx"><span style="font-family: "" serif "" , "serif";">copywriting</span></a></b><span style="font-family: "" serif "" , "serif";"> services and </span><b><a href="http://www.fiverivers.net/video-marketing-campaigns.aspx"><span style="font-family: "" serif "" , "serif";">video content marketing</span></a></b><span style="font-family: "" serif "" , "serif";">, allowing for greater brand exposure.</span><br />
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Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-33644456261914328032015-12-29T02:45:00.000-08:002016-01-05T01:31:49.860-08:00How Better Web Design Helps Increase Conversion Rates<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Website
design is considered both a science and an art. This term is typically used to
define the whole process involved in developing and designing a website by
using several different tools and methods. Web design is not only what we see,
but also represents the user interface, menu structure and overall layout of
the website. This is done with the help of different images, typeface, colours
and contrasts. A well designed website not only performs well on a visual and
user experience level, it also has a genuine impact on the volume of online company
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<b><u><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Importance of web design</span></u></b></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">In
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an initial and lasting impression of your business, so it’s crucial that its
quality reflects the professionalism of your company. Consumers and potential
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<b><u><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Types of Web Design</span></u></b></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><b>Static</b>
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interactive content and no any server side functionality. This type of design
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features. The static design is cheaper, faster, and simpler to design as
compared to other designs. </span></div>
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><b>Dynamic</b>
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and distribute the content. This kind of website enables web pages to carry out
complicated functions along with displaying complicated data and collaborative
content. Dynamic designs are appropriate for larger websites which require a
large number of pages. However, this type of design needs more initial work as
compared to static websites, therefore it’s typically not recommended for small
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><b>Brochure
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pages, following a basic format, including pages such as Home page, About Us,
Services, Contact Us and links. </span></div>
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<br /></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><b>Content
Management System (CMS)</b> – </span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">CMS is the best options for those
who update their services and products frequently. Even, this is also very
effective for those who want complete control over their website. This allows
you to add image, page, or content depending on your needs. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><b>E-commerce</b>
- </span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">E-commerce websites are preeminent for those who want to sell
goods online. You can get e-commerce design according to your business needs by
adding payment gateways like PayPal, SagePay, WorldPay, or Checkout by Amazon.
E-commerce websites are database driven and dynamic that provides provision to
clients to add product descriptions, images, new items and stock levels from a
committed admin system.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><u><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">How to Increase Conversion rates</span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">The theme, color, menu navigation, layout,
graphics, usability and images all play a crucial role in persuading visitors
to browse through a website, thereby helping to convert them into buyers. A
successful website is one that provides an intuitive user experience – that is
to say, one where specific words are made into clickable links that lead the
user to where they would expect to go, having seen a particular product or
image. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Here are a few influential ways to help increase
conversion rates;</span></div>
<div class="MsoNormal">
<br /></div>
<u><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Usability</span></b></u><br />
<ul style="text-align: left;">
<li><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"><b>Speed
</b>- A crucial factor. If a website takes too long to load, you can very quickly
lose your hard earned traffic to competitor websites whose load times are
significantly quicker. Use GTMetrix.com to check for site speed issues.</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"> </span></li>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"><b>Readability
of the content</b> - The content you create should be easy to read, meaningful, and
unique.</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"> </span></li>
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"><b>Information
hierarchy</b> – Key information that you want web visitors to read should be placed
at the top of the page. Organise your content as per your business goals.</span></li>
</ul>
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<br /></div>
<u><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Intuitive web design</span></b></u><br />
<br />
<ul style="text-align: left;">
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">A
website is the main means of communication between you and your customers.
Imagine turning up in gym gear to a corporate board meeting – it’s not what
would be expected. Don’t let clickable key words or phrases lead to a page that
does not naturally follow on from what they have just read or seen – it will
not help to engender trust, and will diminish the user experience.</span></li>
</ul>
<ul style="text-align: left;">
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Directional
Cues- These are hints via use of hyperlinks, or suggestions such as “If you
like this product you may also like…”. These help shepherd user behavior
towards specific goals, such as completing a form or making a purchase. </span></li>
</ul>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">If you want to enhance the appearance,
professionalism or intuitive feel of your website, it is important to
understand the basics of webpage design. At </span><a href="http://www.fiverivers.net/" target="_blank"><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">FiveRivers</span></b></a><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">, we ensure to embed all these elements via
our </span><b><a href="http://www.fiverivers.net/design.aspx"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">web
design</span></a></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"> services. We can accompany this with unique
and fresh content for a fully customised </span><b><a href="http://www.fiverivers.net/digital-marketing.aspx"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">digital
marketing</span></a></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"> strategy.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Request a quote or a free consultation today,
by calling 0203 397 7545.</span></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-86001757372130944092015-12-27T22:22:00.000-08:002015-12-27T22:22:54.926-08:004 Types of Visual Content for Marketing Campaigns<div dir="ltr" style="text-align: left;" trbidi="on">
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strategy. Many studies found that visual content is more powerful than text alone,
as the human brain interprets images faster than it can process words. Here are
some different examples of visual content you can be using in any online marketing
campaign;</span></div>
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<li><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Memes</span></b></li>
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‘meme’ originally refers to an idea or behavior that can be replicated many
times over and shared between many people. A meme nowadays typically refers to
an image with captions. It’s proven to be an effective and wonderful way to
create a connection with consumers.</span></div>
<br />
<ul style="text-align: left;">
<li><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"> Videos</span></b></li>
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<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Videos have been identified as one of the
strongest methods of reaching out to consumers. You can find many affordable
and easy-to-use tools that help in creating videos to promote brand awareness. According
to a recent study, videos on a landing page helps to increase conversions by up
to 86%.<span style="mso-spacerun: yes;"> </span>From customer testimonial
videos, how-to videos, product descriptions or corporate animations, there are
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trying new formats. Many marketers upload their content in the form of
presentations using Issuu or Slideshare. These presentations must be formatted
professionally – it’s common for companies to approach marketing companies to
ensure this. Both text and memes can be used here.</span></div>
<br />
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Generally, users engage more with content based
on solid facts from respected sources. In these instances, data visualisation
methods can help your content be viewed with more credibility. Injecting graphs,
charts and tables can make a post more easily digestible.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Video Content marketing is a highly popular
and effective way to advertise your brand. If you want to try a new approach to
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as you would like, ask about </span><b><a href="http://www.fiverivers.net/video-marketing-campaigns.aspx"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">video
marketing campaigns</span></a></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"> from<b> </b></span><b><a href="http://www.fiverivers.net/design.aspx"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Five Rivers</span></a></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">.
Our Explainer Videos have already helped dozens of our clients gain significant
online brand exposure. Contact us today on 0203 397 7545 for a quote.</span></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-16019522646014233802015-12-23T02:25:00.000-08:002015-12-23T02:32:29.817-08:003 Ways to Multiply your Blog Traffic<div dir="ltr" style="text-align: left;" trbidi="on">
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blog post to go unnoticed. If your blog post is unique, informative and has the
hallmark of a considered and quality piece of writing with relevant research
done where required, you’re much more like to grab readers’ attention and
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authority, don’t run the risk of being caught out by inaccurate reporting –
you’ll lose credibility far quicker than you can gain it. </span><br />
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: major-latin;">This is step one in multiplying traffic to your blog post. However,
now that you’ve created a blog and posted on it, don’t just let it sit there –
you’re not known yet! </span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: major-latin;">Here’s how to increase your followers; </span></div>
<ul style="text-align: left;">
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: major-latin;"><b>Share on Social Media </b>- If done correctly, this
can be a very effective means of blog promotion. Take your pick of the many social
media websites, such as Facebook, Google+, Twitter, etc. on which you can share
your blog post by writing some catchy headlines, tweets and posts. When using
hashtags, make sure you’ve done your research through hashtagify.com to review
which will are the more popular. Write several tweets / posts, and schedule them
into Hootsuite for automatic posting. You’ll be promoting your blog even while
you sleep!</span></li>
</ul>
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<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: major-latin;"></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: major-latin;"><b>Email list</b> - You may have many email addresses
in your account, some of which may be clients and others, acquaintances or
friends. Inform them of your latest blog post, and why they should read it. Ask
them to post reviews and comments on the blogs, as this can also help to drive
traffic.</span>
</li>
</ul>
<ul style="text-align: left;">
<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: major-latin;"><b>Pay for Promotion</b> - If you wish to apportion a
budget – no matter how small - Facebook ads are a good way to get in front of
your target audiences. You can focus on specific groups of people who may have
interest in the topics of your blog posts.</span></li>
</ul>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: major-latin;">Promoting a blog has become an important means of generating leads
and can help to monetise a business. As long as your posts are rich with
informative content that can help a person to learn or make an informed
decision, you’ll be giving it the best opportunity of being shared amongst
peers, friends, and clients.</span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: major-latin;">To further energise the success of your blog, make sure your
grammar and syntax is correct. If the blog is littered with poor spelling and
structure, you’ll turn people away regardless as to the quality of information
you’re endeavouring to put out there.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: major-latin;">Spellcheck has its limitations – if you need assistance, Five
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Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-22976575776335233902015-12-21T01:13:00.000-08:002015-12-21T01:14:43.358-08:003 Common Words to Avoid in B2B Copywriting<div dir="ltr" style="text-align: left;" trbidi="on">
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right blend of language, tone and information that can resonate with your
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If you’re using either of these in your content, it’s because you haven’t
considered a better description. Easy examples are, instead of “very good”, use
“excellent”. Instead of “really brainy” use “intelligent”. It’s not difficult,
it just requires a little thought.</span><br />
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<ul style="text-align: left;">
<li><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Top/Market Leader/Best</span></b></li>
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words often destroy credibility. If you bang the drum telling people you are “the
best”, or a “market leader”, what else are you doing or saying to back this up?
Have you got any other marketing collateral that can support these claims? If
you’ve won local or national awards, or have many glowing reviews on your
website or TrustPilot, then use those instead. Making sweeping statements
without evidence comes across as flippant, or at worst, arrogant. </span><br />
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<li><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">I believe/I think</span></b></li>
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future predictions, the term “I believe” forces the reader to question the
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trust with your readers by being definite about your subject matter – find some
concrete facts that will lend credence to your post.</span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">When writing effective copy, ensure that it
has all the correct grammatical and informative elements that will make for an
interesting read. If you are promoting services or products, make sure to keep
on topic and make the reader feel as though their time has been well spent.</span></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">For professional </span><b><a href="http://www.fiverivers.net/copywriting-services.aspx"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Copywriting</span></a></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">
services, call<b> <a href="http://www.fiverivers.net/" target="_blank">Five Rivers</a></b> on 0203 397 7545.</span></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-5625589071311055672015-12-18T03:03:00.000-08:002015-12-18T03:03:58.186-08:004 Key Benefits of Creating a Video Marketing Strategy<div dir="ltr" style="text-align: left;" trbidi="on">
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effective means to engage and reach out to audiences. Whether it is just a thirty
second commercial or a few minutes of promotion, a visual medium attracts
buyers much more than any other form of marketing. Fortunately, not only has video
marketing become effective, but affordable. </span></div>
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<li><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"><b>High Engagement</b> – It’s well
documented that people share and interact with video content much more versus text.
The average consumer watches around 200 videos per month, and the figure is
constantly growing.</span>
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webinars can be an incredibly effective video marketing technique. A weekly
webinar on different topics helps customers to access a free or inexpensive
means on how to grow their business. This could in turn lead to someone
employing your services directly.</span>
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growing avenue for brands to promote their services and products by the means
of online meet-ups. This is useful for businesses with a customer-centric brand,
whose followers can use conferencing tools such as ‘Click Meeting’ to connect
with their customers. </span>
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your audience with knowledge on how to resolve a problem. A video
representation is infinitely easier to follow than a written step by step
guide, which may not prove to be as thorough to a novice trying to do something
for the first time. Watching someone in action will ensure you follow their
methods exactly.</span>
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directly as a result of your video marketing efforts is only part of the reason
to adopt a vide approach to marketing. The links it will generate back to your
website will increase your relevancy in the eyes of search engines, which
ultimately will rise your website through the search results pages. </span></div>
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Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-48031244124926048482015-12-16T04:52:00.000-08:002015-12-17T22:31:44.451-08:003 Trends for the Future of Web Development<div dir="ltr" style="text-align: left;" trbidi="on">
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With so many exciting IT fields out there, I believe web development is the
most exciting one. When smartphones made their successful debut a few years
back, web development had to adapt to the changing needs of the average
internet surfer.<br />
<br />
2016 is just around the corner, and it’s time to get ready for what web
development has in store for us.<br />
<br />
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design</span></b></u></li>
</ul>
With a mobile-first future, new needs for usability are in demand. The
introduction of tablets and smartphones means web developers must develop a
website for both mobile devices as well as desktops. Since Google announced
changes to its algorithm in April 2015, this is fast becoming standard. A
mobile friendly web design enhances the user experience, which encourages the
user to engage more with the website, ultimately leading to increased
profitability for those sites that cater for the mobile market.<br />
<br />
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<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><u><span style="border: none windowtext 1.0pt; color: black; font-family: "times new roman" , "serif"; font-size: 12.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Design Features Will Become More Constant</span></u></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></li>
</ul>
When designing websites for different screen sizes, there are many common
elements web designers can adopt. This has two implications - firstly, that all
websites will have similar functionalities, with UI all but standardized; and
secondly, web designers will have to look to be more independent, to seek new
ways to make their websites look different; more unique.<br />
<br />
<ul style="text-align: left;" type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><u><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: "times new roman" , "serif"; font-size: 12.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Semantic Web</span></u></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></li>
</ul>
The Semantic Web is an extension to the World Wide Web, and is an idea that
it can become more intelligent - intuitive almost - in better identifying a web
user’s needs. You can implement this by using Semantic Markup, which allows you
to tell search engines via HTML tags, what a specific piece of content is
about. This allows search engines to understand more quickly and accurately,
thereby caching your content sooner. You’ll also receive a small ranking boost
as a thank you of helping making their job easier!<br />
<br />
It’s not just optimized <b><a href="http://www.fiverivers.net/web-development.aspx">Website development</a></b>
that every business needs; in order to establish a strong online identity, you
need a considered web design, a customised digital marketing campaign and
engaging content - the ideal blend for creating a strong brand and a successful
business.<br />
<br />
At <b><a href="http://www.fiverivers.net/video-marketing-campaigns.aspx">Five
Rivers</a></b>, we offer all web-related services. Dial 0203 397 7545 for a
free consultation, and see how we can help move your business forward.<br />
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Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-73249960872691695052015-12-13T23:45:00.000-08:002015-12-13T23:45:49.309-08:004 Problems of Modern Web Design<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Building an engaging, user friendly website
can be a real challenge. Most web designers often forget that they are not
creating a website for themselves, but for the user, so they allocate more importance
to creativity, rather than usability and practicality. </span></div>
<div class="MsoNormal">
<br />
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">However, when it comes to web designing,
modern web designers have plenty of advanced tools to make a website look appealing
to any web visitor. For example, ambient video, interactive animation and
parallax scrolling, are but to name a few of the more interesting features
available.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">However, it’s important not to overdo it –
too much, and it becomes overbearing, or too little, and the site can seem
bland. </span></div>
<br />
<ul style="text-align: left;">
<li><b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Confusing Animation</span></b>
</li>
</ul>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Animation is being requested more and more by
clients – many business owners understand that it keeps a user on their site
for longer. However, using this tool as a way to explain everything can easily
backfire – people need text as well as video, in order that if there’s
something they haven’t understood, they can easily just re-read it. It saves on
having to rewind the video to an approximate point where they thought this
information could be found. </span></div>
<br />
<ul style="text-align: left;">
<li><b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Difficult navigation</span></b>
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<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Every website has mere seconds to grab a user’s
attention. If navigation isn’t as intuitive as they would expect, they just
simply leave, or “bounce”, from the website. There are plenty more companies who
may have the right balance, therefore it’s crucial to consider a menu
navigation that allows the user journey to continue, without them having to
think too much about how they want to find what they’re looking for.</span></div>
<br />
<ul style="text-align: left;">
<li><b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Missing Call-to-Action</span></b>
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<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Every website should have a strong
call-to-action on every page. If your website has no real call-to-action to
encourage the user journey through your site, you’re not giving them enough
reasons, or time, for them to find something that they do like.</span></div>
<br />
<ul style="text-align: left;">
<li><b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Speed and load-time </span></b>
</li>
</ul>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Many web designers forget to keep website speed
and load time in mind.<span style="mso-spacerun: yes;"> </span>Slow loading
websites frustrate many of us, and, naturally, this becomes the main reason behind
page abandonment. According to Kissmetrics, the majority of users will wait for
up to 10 seconds. Even a 1 second extra delay can drop the conversion rate by
approximately 7%. Major aspects are potentially responsible for slow speeds,
but many of these are too technical to go into here. It’s best to visit a site
like GT Metrix, which will analyse your page for you, then pass the results
over to your web development company to look into the issues for you.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">A modernised web design can be relied upon to
maintain your professionalism, and also shows that you are still operating and
wish to compete against the best. An outdated website suggests that the light
is on, but no-one is home, and web traffic will skirt around your site to find
one that looks well maintained and recently updated.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Five Rivers can help you to compete with even
your biggest competitors. From web design services, to </span><b><a href="http://www.fiverivers.net/video-marketing-campaigns.aspx"><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">Video
marketing</span></a></b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"> and customised </span><b><a href="http://www.fiverivers.net/Digital-Marketing.aspx"><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;">digital
marketing</span></a></b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-size: 11.0pt; mso-hansi-theme-font: major-latin;"> campaigns, we offer a complete package. Call
us today on 0203 397 7545 for a free consultation.</span></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-6800587826039565732015-11-26T21:23:00.000-08:002015-11-26T21:25:23.469-08:005 Reasons Why Agile Software Development is Best For Your Business<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<div style="margin-bottom: .0001pt; margin: 0in;">
As times
change, technology changes with it. The same happens with Agile techniques, but
they often share similar features. These features include a focus on
communication, interaction and iterative development. Today, Agile software
development is thriving. More and more organisations are choosing this approach
to help run their businesses more smoothly. However, small businesses are
moreover less forthcoming on employing Agile development, particularly where
teams are situated offshore.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
The
reasons for this can be many, such as cultural differences, language barriers,
and different time zones. This can inhibit the efficiency of Agile
methodologies, but if you have the right approach and model, your team could
manage these difficulties with ease.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<b><u>Reasons
why Agile software development is best for your business</u></b><o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Increased
Productivity<o:p></o:p></span></li>
</ul>
<div style="margin-bottom: .0001pt; margin: 0in;">
<u1:p></u1:p>With Agile software development, the workload splits into
small pieces and the deliverables are accomplished in tranches. Programmers can
then easily categorize and correct any complications of a project more quickly.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Enhance
programmers’ morale<o:p></o:p></span></li>
</ul>
<div style="margin-bottom: .0001pt; margin: 0in;">
Agile
software development has been proven to enhance the morale of programmers, as
many prefer to do their work in small segments. This helps others to measure
progress, which encourages them to confidently continue with the next stage of
development.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"> Precise
communication<o:p></o:p></span></li>
</ul>
<div style="margin-bottom: .0001pt; margin: 0in;">
Agile
encourages more frequent and clear communication between all key stakeholders.
Open and consistent communication creates a tighter team bond, and project
clarity.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Quality<o:p></o:p></span></li>
</ul>
<div style="margin-bottom: .0001pt; margin: 0in;">
Agile
often provides a better end product, as testing is done throughout the project
life cycle. This leads to a higher overall quality, and any errors have been
identified early on in the process.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Affordable<o:p></o:p></span></li>
</ul>
<div style="margin-bottom: .0001pt; margin: 0in;">
Agile software
development can prove to be more cost effective, as it helps to set clear
guidelines on how the project will unfold. This makes the project more
transparent, and allows for a faster turnaround time.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
The Agile
methodology is popular around the world, as it’s helped to streamline processes
and promoted open dialogue between individuals within a team.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
If you’re
looking for a web development company, or software app development that deploys
this technique, contact Five Rivers for a quote for your project. We’ll provide
a<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/software-app-development.aspx"><b>free consultation
to discuss your plans</b></a>, and ensure clear and consistent communication in
order to bring your project to life.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<br />
<div style="margin-bottom: .0001pt; margin: 0in;">
Contact
us today on 0203 397 7545 or<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/"><b>visit the Five Rivers website</b>.</a><o:p></o:p></div>
</div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-77619716832691478332015-11-18T00:10:00.000-08:002015-11-18T00:10:50.537-08:00The Most Effective Tips for Web Content Writing<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span style="font-family: 'Times New Roman', serif;">Content writing has emerged as the most crucial part of any
Digital Marketing campaign. The need of finding qualified and experienced
content writers has taken on a real urgency for many businesses. Undoubtedly,
for one who is less experienced in writing website content, this can be a
challenging and repetitive job if not shown the tools required to be effective.
Here are a few tips to consider;<o:p></o:p></span></div>
<ul type="disc">
<li class="MsoNormal"><b><span style="font-family: "Times New Roman","serif";">Keyword Research</span></b><span class="apple-converted-space"><span style="font-family: "Times New Roman","serif";"> </span></span><span style="font-family: "Times New Roman","serif";">- Your very first port of
call. It’s a hugely important aspect when writing web content. Finding the
correct phrase or keyword combination that generates the most traffic is
critical to a business’ online success. There are many tools available,
allowing you to look for the keywords relevant to your services and
products – a couple of examples are Google’s Keyword Planner, and
keyword.io.<o:p></o:p></span></li>
</ul>
<ul type="disc">
<li class="MsoNormal"><b><span style="font-family: "Times New Roman","serif";">Write Original Content<span class="apple-converted-space"> </span></span></b><span style="font-family: "Times New Roman","serif";">- Avoid plagiarism like the
plague! Word-for-word copying from another website can attract severe
penalties from search engines, who will without doubt, identify plagiarism
very quickly. Your website could plummet down the search results pages,
making it more difficult to be found.<o:p></o:p></span></li>
</ul>
<ul type="disc">
<li class="MsoNormal"><b><span style="font-family: "Times New Roman","serif";">“Flawless” Writing<span class="apple-converted-space"> </span></span></b><span style="font-family: "Times New Roman","serif";">- When writing web content,
ensure that it be creative (either information-rich or a kind of
storytelling) and grammatically perfect. This will help to engage your
audience, maintain professionalism, and engender trust. Writing should be
simple and easy to understand. And remember, it’s<span class="apple-converted-space"> </span><a href="https://fiveriversdigital.co.uk/2014/03/content-quality/"><b>quality
not quantity that’s important</b></a>.<o:p></o:p></span></li>
</ul>
<ul type="disc">
<li class="MsoNormal"><b><span style="font-family: "Times New Roman","serif";">Be precise and clear</span></b><span class="apple-converted-space"><span style="font-family: "Times New Roman","serif";"> </span></span><span style="font-family: "Times New Roman","serif";">– don’t deviate from the
subject matter – stick to the point or your article theme.<o:p></o:p></span></li>
</ul>
<ul type="disc">
<li class="MsoNormal"><b><span style="font-family: "Times New Roman","serif";">Add a Call-to -Action (CTA)<span class="apple-converted-space"> </span></span></b><span style="font-family: "Times New Roman","serif";">– Consider the main motive
of your writing – you’re looking to attract potential customers to the
products and services you are writing about. If you omit a CTA within the
content, you’ve lost any momentum gained that might encourage visitors to
make a purchase or employ your services.<o:p></o:p></span></li>
</ul>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif;">Remember, a website is the first impression of your business. If
it’s equipped with well-written content, and easy to use navigation, there’s an
increased likelihood it will generate more business leads or sales.<u1:p></u1:p><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal">
</div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif;">If you’re looking for help with website content writing, blogs,
articles or any<span class="apple-converted-space"><b> </b></span><a href="http://www.fiverivers.net/copywriting-services.aspx"><b>copywriting
services</b></a>, ensure to hire professional content writers. At<span class="apple-converted-space"> </span><a href="http://fiverivers.net/"><b>Five
Rivers</b></a>, we’re content experts who can also help with customised digital
marketing services, and bespoke<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/design.aspx"><b>web design</b></a><span class="apple-converted-space"> </span>& development. <o:p></o:p></span></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-18251480337349910322015-11-09T04:40:00.000-08:002015-11-09T04:41:50.363-08:00Crucial Considerations when Redesigning a Website<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<div style="margin-bottom: .0001pt; margin: 0in;">
The
internet today is a dynamic, interactive and multi-dimensional hub of knowledge
sharing and communication. With high competition found in every sector, every
company should have a well-designed website, adopting the latest trends in
website technology, to give them a cutting edge.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="background: white;">Here are some different factors that need to be kept in mind
when<span class="apple-converted-space"><b> </b></span></span><a href="https://fiveriversdigital.co.uk/2015/04/when-to-consider-a-website-redesign/"><b><span style="background: white;">redesigning a website</span></b></a><span style="background: white;">;</span><o:p></o:p></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Understand
why you need an online facelift<o:p></o:p></span></li>
</ul>
<div style="margin: 0in 0in 0.0001pt;">
<o:p> </o:p>A website
needs to reflect any changes to business strategy and direction. If a business
updates its products or services; has a website that is over 4 years old and
uses outdated technology; or is looking for a new and updated brand identity,
these are perfectly<span class="apple-converted-space"> </span><a href="https://fiveriversdigital.co.uk/2015/04/when-to-consider-a-website-redesign/"><b>valid
reasons to consider a website redesign</b></a></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<o:p></o:p></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"> Test
the current usability of the website<o:p></o:p></span></li>
</ul>
<div style="margin: 0in 0in 0.0001pt;">
<o:p> </o:p>Before
you plough ahead, ensure you have done some groundwork. Analyse customer
feedback as well as web traffic data, to review the existing user experience.
In order to understand the expectations and needs of your targeted audience
further, you can organize usability tests, online surveys or face to face
interviews.</div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<o:p></o:p></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Proper
planning<o:p></o:p></span></li>
</ul>
<div style="margin: 0in 0in 0.0001pt;">
<o:p> </o:p>A website
redesign needs time, resource management and a proper budget. If you detail a
plan, you can schedule resources, budget and time accordingly. To avoid
aggressive timelines, it is better to set up agreed schedules. This allows
designers to manage deadlines effectively.</div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<o:p></o:p></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Revise the
Content<o:p></o:p></span></li>
</ul>
<div style="margin: 0in 0in 0.0001pt;">
<o:p> </o:p>Revising
website content is important when re-designing a website. Use the Google
Keyword Planner to help identify the more popular search terms, and use those
words within your website copy. The content must be<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/digital-marketing.aspx"><b>SEO friendly</b></a>,
informative and educational.</div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<o:p></o:p></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Implement a
Content Management System<o:p></o:p></span></li>
</ul>
<div style="margin: 0in 0in 0.0001pt;">
<o:p> </o:p>With
constant technological progress comes the changing needs of online audiences.
it is therefore very useful to have a CMS (Content Management System) website.
This allows you to modify and upload your own content as and when you need it,
rather than asking your web designer for updates.</div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<br />
<div style="margin: 0in 0in 0.0001pt;">
Whether you are seeking website
designing/re-designing, at<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/"><b>Five Rivers</b></a><span class="apple-converted-space"> </span>we can help. Our team of experienced
web designers will bring your website right up to date, allowing for a more
positive and engaging user experience. Call us on 0203 397 7545 and request a
quote today. <o:p></o:p></div>
</div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-36672886435170910292015-11-06T20:41:00.000-08:002015-11-06T20:46:07.620-08:007 Key Steps to Writing a Successful Blog<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<div style="margin-bottom: .0001pt; margin: 0in;">
Writing a
good quality blog/article isn’t as simple as picking up a pen or creating a
Word document with fingers poised over the keyboard. You need to consider a
style and tone that is easy to read, informative engaging, and SEO friendly.
Typically, you’ll be writing to encourage a reader to buy a product, subscribe
to a list, take a test drive, or take some other action that will benefit your
business.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<b>Process
of Preparing Blog/Article Content</b><o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l2 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Planning </b>- Consider
your intro, main body of text, and ending. Try and mention your product or
service within the first paragraph, as this will help search engines to
determine relevancy. Many new bloggers often ignore this important stage, which
can affect the quality and the main aim of writing on any given topic.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l2 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Research </b>- this lends
gravitas to your subject matter. Even if it’s only for use as a throwaway
statement, researching some background information does you no harm. After all,
you can easily be caught out – if you don’t do your research, someone else
might! If they choose to comment, it undermines your attempted status as an
authority figure on your chosen topic.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l2 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Conduct Keyword Research</b>
- Keywords play an important role in SEO. Once you settle on a relevant topic
to write about, it’s time to conduct keyword research. The keywords you choose
should ideally be low in competition, but high in search volume – though it
isn’t always possible. For this, you can use the Google Keyword Planner or
keyword.io.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l2 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Title</b> - After proper
planning and research, it’s time to decide on a relevant title. The title is
what will determine further relevancy for search engine “crawlers”, so it’s
imperative to factor in your main keywords here. The title may also become part
of your URL, so it’s worth giving this some thought.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l2 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Sub headings</b>- After
nailing down the headlines / title, start structuring your blog or article with
subheadings. In SEO these are called H1 / H2 tags, and help search engines to
more easily understand your content.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l2 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Conclusion</b>- there are
three elements to this;<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->To recap the main
aspects of the post<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->To give a conclusive
ending to the main content<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Incorporate a Call to
Action<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Editing</b> - After completing
the article/blog post,<span class="apple-converted-space"><span style="background: white; color: #333333;"> </span></span>start the editing and modifying process. This includes
adding hyperlinks to other pages within your blog; adding images; and
correcting grammatical errors, sentence structure and spelling errors if
necessary. Don’t let poor grammar undermine your authority on your chosen
subject!<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-indent: -.25in;">
<br /></div>
<div style="margin: 0in 0in 0.0001pt;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
</div>
<div style="margin-bottom: .0001pt; margin: 0in;">
At<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/digital-marketing.aspx"><b>Five Rivers</b></a>,
we follow this strategy in every instance when creating content. Our<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/copywriting-services.aspx"><b>copywriting
service</b></a><span class="apple-converted-space"> </span>helps to provide
a more authoritative voice to your written content. Call us on<span class="apple-converted-space"> </span>0203 397 7545,<span class="apple-converted-space"> </span>or drop us an email to<span class="apple-converted-space"> </span>info@fiverivers.net, for a quote.<o:p></o:p></div>
</div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-16199162935737890532015-11-06T04:10:00.000-08:002015-11-06T04:10:08.046-08:00How can writing a blog benefit your business?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span style="font-family: 'Times New Roman', serif;">It’s pretty common knowledge now that blogging and article writing
are an important part of any marketing campaign. No matter your business size,
blogging is an effective online content marketing strategy. It help to;<o:p></o:p></span></div>
<ul type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif";">Drive traffic to your site<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif";">Establish a better customer
relationship<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif";">Give your brand a
personality<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif";">Increase ranking in SERPS<o:p></o:p></span></li>
</ul>
<div class="MsoNormal">
<span style="font-family: 'Times New Roman', serif;"> Fresh and quality content plays a major role in helping your
business rise above competitors in search results. By using relevant keywords
in your articles, you can attract potential and relevant customers who are
searching for your services or products using those specific search terms.<o:p></o:p></span></div>
<ul type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif";">Drive traffic to your
website<o:p></o:p></span></li>
</ul>
<div class="MsoNormal">
<b><span style="font-family: 'Times New Roman', serif;"><a href="http://fiveriversdigital.co.uk/">Blogs</a><span class="apple-converted-space"> </span></span></b><span style="font-family: 'Times New Roman', serif;">are one of the best ways to increase web
traffic. Blogs can act as a platform for your chosen social media platforms to
link to, such as LinkedIn, Pinterest, Facebook, and Twitter. Adding attractive
images (ideally, ones that you have taken), help to further engage your
visitors. Additionally, links to your main website can be added to the blog
post, which will help to monetize your content marketing efforts.<o:p></o:p></span></div>
<ul type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif";">Establish Better Customer
Relationships<o:p></o:p></span></li>
</ul>
<div class="MsoNormal">
<span style="font-family: 'Times New Roman', serif;">Blogs can help to build a legion of followers – as long as your
posts are engaging! People get to understand more about how your business
works. You also get the opportunity to engage with your customers through
comments made, which can further establish good customer relationships.<o:p></o:p></span></div>
<ul type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif";">Give an Identity to your
brand<o:p></o:p></span></li>
</ul>
<div class="MsoNormal">
<span style="font-family: 'Times New Roman', serif;">Well-written quality articles or blog posts can establish your
business as a market leader. Share your knowledge and insight, about anything
that is relevant to your industry. If people enjoy what you have to say,
they’ll share the post which in turn will lead to more traffic to your blog –
which of course, has links back to your website!<u1:p></u1:p><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: 'Times New Roman', serif;"><br /></span></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
<span style="font-family: 'Times New Roman', serif;">Whether you are looking for content marketing experts,
copywriters, web designers, or software developers, at<span class="apple-converted-space"> </span><b><a href="http://www.fiverivers.net/">Five
Rivers</a></b><span class="apple-converted-space"> </span>we can help. Our
all services are carried out by professionals who take time to discuss and
understand your business in order to provide a bespoke solution.<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<br /></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-17525873907383963492015-11-06T02:52:00.000-08:002015-11-06T02:54:11.973-08:00How to Implement Multilingual SEO into Your Marketing Strategy?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<div style="margin-bottom: .0001pt; margin: 0in;">
In
today’s digital world, optimizing a website for search engines is critical in
driving brand awareness. This process becomes more complex when you are
managing a large website which serves many global locations and languages.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<b><u>What
is multilingual SEO?</u></b><o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
This is a
process of site optimization for different languages that increases a website’s
visibility and reach. This method is quite complex as compared to traditional
SEO, but offers real benefit to any international online business. More often
than not, ecommerce websites have more need of this strategy.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<b><u>Implementing
multilingual SEO into your marketing strategy</u></b><o:p></o:p></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"> Determine
the regions you are targeting and the languages you will make available to
those particular regions<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Don’t mix
different languages on the page, keep them on separate web addresses<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Consider a
cross-linking of each page’s language version<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Avoid
automatic redirection based on the perceived language of the user, and
avoid the use cookies that show the translated versions of the web page.<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Make use of
robots .txt to restrict search engines from automatically crawling the
translated page of the website<o:p></o:p></span></li>
</ul>
<div style="margin: 0in 0in 0.0001pt;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
</div>
<div style="margin-bottom: .0001pt; margin: 0in;">
Every
business strives hard to make itself stand out, as competition is intense in
many sectors. At<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/web-development.aspx"><b>Five Rivers</b></a><span class="apple-converted-space"> </span>we use the latest digital marketing
strategies, catering to the bespoke needs of every individual business. Get in
touch with us today - call us or email us at<span class="apple-converted-space"> </span><b>info@fiverivers.net</b><o:p></o:p></div>
</div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-75308148092887933942015-11-04T22:20:00.000-08:002015-11-04T22:20:42.760-08:00How to write an article that engages customers<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">The debate on the ideal length of articles or blogs is not
new. Some believe that a 500 word article is superior to 1000 word article, but
it’s not just about length – it’s about the quality of information. It is a well-known
fact that content marketing, via article submission and blog posts, is a necessary
approach when looking to improve your website’s online presence. It’s an effective
way to get more sales, backlinks and raise brand awareness. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">An article of between 400-700 words is typically considered
to be the optimal word count that encourages a higher click-through rate, social
sharing, and number of views. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">When users enter a search query, if they find your original,
quality and relevant articles, they are more likely to click the link to your
website (as long as you’ve remembered to add one!) <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">It’s not worth getting hung up about this too much, just
remember that you are writing to be informative about a specific topic. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">There are four strategies you must remember when writing an
article -<o:p></o:p></span></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Tailor your website content to your targeted audience</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Don’t deviate from your subject matter</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Don’t be repetitive</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Add links back to </span><b style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">relevant</b><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">
pages of your website</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Use Google’s Keyword Planner to find the best performing
words related to your post</span></li>
</ul>
<br />
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">There’s more to article writing than meets the eye, so if writing
a blog or article from an SEO perspective, you can find more useful tips here on
whether the<b> </b></span><a href="https://fiveriversdigital.co.uk/2015/05/does-the-length-of-a-blog-post-matter/"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><b>length of a
blog post matters</b></span></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<br />
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">At </span><a href="http://www.fiverivers.net/contact-us.aspx"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><b>Five Rivers</b></span></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">, we
provide professional </span><a href="http://www.fiverivers.net/copywriting-services.aspx"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><b>copywriting
services</b></span></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">. We follow the latest trends and make sure to provide high
quality content for your business. Contact us today on 0203 397 7545.<o:p></o:p></span></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-71407873057434616302015-10-29T05:34:00.000-07:002015-10-29T05:37:56.861-07:00How Can Custom Website Development Help in Online Marketing? <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Website development and online marketing are inter-connected.
A website shouldn’t be created without considering how you intend to stimulate
customer growth, and this is where these two worlds collide. When researching
web design companies, ask the question as to whether their marketing and
development teams collaborate – if they do, your website should have a more
potent online presence.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<u><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><b>Custom Website Development</b><o:p></o:p></span></u></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Off the shelf templates can easily be found, but very often
they don’t offer all the functionalities that a business requires. Moreover,
it’s more expensive to purchase plug-ins if you find you need them afterwards.
With the bespoke website development option, your web development company can
code any extra functionality at a fraction of the cost.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<u><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><b>Custom website development considers;</b></span></u></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Features - effective call-to-action buttons,
strategically placed, to encourage customer engagement and contact</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Adaptability- make changes or add new features whenever
needed, keeping up with evolving business requirements</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Brand awareness - create a loyal and strong customer base,
with a robust and engaging online presence</span></li>
</ul>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">For these reasons, hiring a custom </span><a href="http://www.fiverivers.net/web-development.aspx"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><b>website development company</b></span></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> means you’re
significantly more likely to;</span><br />
<br />
<ul style="text-align: left;">
<li>have a website that shepherds user behavior to take
the desired action</li>
<li><span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;"><span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">showcase the character of the business</span></li>
<li>contain dynamic content</li>
</ul>
</div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">If you are looking for
a unique and results-oriented bespoke web development, </span><a href="http://www.fiverivers.net/"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><b>Five Rivers</b></span></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> can help. We also offer software
and mobile application development, Digital Marketing, </span><a href="http://www.fiverivers.net/copywriting-services.aspx"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><b>copywriting
services</b></span></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">, and IT Support. Get in touch with us today to see how we
can propel your business forward.<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<br /></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-30237294889474117232015-10-29T00:41:00.000-07:002015-10-29T00:44:34.661-07:00ACCELERATED MOBILE PAGES (AMP) - THE LATEST IN MOBILE WEB TECHNOLOGY<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Rarely will you go anywhere and not find someone looking at
their mobile device. Whether it’s for shopping, dating, or research, tablets
and smartphones are dominating the way we get online to access information.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">We stream, we watch, we interact. The mobile web can’t be
ignored.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Frequently however, even responsive (mobile friendly)
websites can take a while to load; the user’s interest can wane, frustration
sets in and they move on to a competitor’s website looking for the same
information. To tackle this, Google has released <b>Accelerated Mobile Pages</b> that offer custom components for making
websites load faster. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 18.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">What are Accelerated Mobile Pages (AMP)?</span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Accelerated Mobile Pages (AMP) is an open source initiative
that allows mobile optimized content to load instantly. This new open source
HTML-coded framework is all about content sites. Google’s AMP is designed to
enhance the distribution ecosystem and to improve the mobile web. It allows
users to see web pages with graphics, animations and videos on their mobile
phones, minus the unwanted delay.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 18.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Limitations of the Accelerated Mobile Pages<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Today, the mobile web has become an easy and convenient way
to reach customers. Google’s algorithmic change in April 2015 helped to promote
business owners to make this possible. However, the AMP come with certain limitations.
They are;</span></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">No input elements, such as “textarea”</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">No third-party or developer written Java Script</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Only one style tag in the document head</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">No inline styles</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Styles must be 50kb or under</span></li>
</ul>
<br />
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">AMP allows publishers to enhance engagement on a wide
assortment of platforms, such as Google search. This will push readers to
publisher websites. Without doubt, this new initiative is a great idea for
mobile friendly websites, and beneficial for publishers, advertisers, and users
alike. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Today, AMP is becoming as important as implementing a responsive
design for website owners, which automatically resizes the content according to
the size of the screen on which it is being viewed. According to Google, the
Accelerated Mobile Pages will allow web designers and developers to design and
develop websites that are even more mobile friendly than they are currently. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">If
you are looking for </span><b><a href="http://www.fiverivers.net/web-development.aspx"><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">responsive website design</span></a></b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"> services for your business,
here at </span><b><a href="http://www.fiverivers.net/"><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">Five Rivers</span></a></b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"> we can help. We implement the latest technologies on every project,
ensuring to provide a competitive edge to your business. For more details call
us on </span><a href="tel:+442033977545"><span style="border: none windowtext 1.0pt; color: #30383f; font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0in; padding: 0in;">0203 397 7545</span></a><span class="MsoHyperlink"><span style="border: 1pt none windowtext; color: #30383f; font-size: 12pt; padding: 0in;"> </span></span><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">or drop us an email to info</span><a href="mailto:info@fiverivers.net"><span style="color: windowtext; text-decoration: none; text-underline: none;">@fiverivers.net</span></a> <o:p></o:p></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-46397027944879881692015-10-28T05:51:00.000-07:002015-10-28T23:49:12.061-07:00Why use Google’s Search Console?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">For many years, Google
Search Console (formerly Webmaster Tools) has been widely used to help business
owners and web developers monitor their website. This free service offered by
Google allows you to check many aspects of your website. Whether you are a web
developer or a website owner, if you’re not currently using these tools, here
are some reasons why you should.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><u><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Notifications and
Warnings</span></u></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">When signing up for
Search Console, (you can use an existing Google login if you have one) you will
receive notifications and warnings related to your site. These include;<o:p></o:p></span></div>
<ul type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If Google thinks that there some security problem with
your site, or if it has been hacked<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Google finds issues with accessing your site (eg. If
the server is down)</span></li>
</ul>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><u><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Geographical target
settings</span></u></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">You can set a
geographical target as to where you want your website to be found in search
results. While this doesn’t stop traffic from the rest of the globe, Google
will endeavour to show the majority of traffic to your intended audience.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><u><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Find errors in your
website</span></u></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Broken links and crawl
errors are identified to help you find out which areas of your site need
immediate attention and repair. This feature helps to ensure a continuously
positive user experience.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><u><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Keywords</span></u></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Search Console
identifies how people are finding you. A list of keywords is provided, and you
can use this information to be part of your marketing strategy. For example, if
you see you have been found for a search term that you have not added to your
website, you should consider using it as part of your campaign. It’s important
to build on keywords that are already providing web traffic.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><u><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Benefits</span></u></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Using Search Console can
save you time by identifying issues you may not otherwise see. Rather than
checking each page of your site manually, a quick review here will tell you
instantly if there is anything you need to address.</span></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">At Five Rivers, a
Digital Marketing Agency based in London and Wolverhampton, reviewing website
issues is just a very small part of what we do. Our Digital Marketing campaigns
are fully customised, and we only implement a strategy once a full evaluation
of your business aims has been discussed. We also offer a wider range of
services, including mobile app development, software development, web
development & design, and <a href="http://www.fiverivers.net/copywriting-services.aspx"><b><span style="color: blue;">Copywriting services</span></b></a>. Contact
us today by calling 0203 397 7545, or drop us an email to <b>digital@fiverivers.net</b><o:p></o:p></span></div>
</div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-32201820967972685152015-10-27T02:36:00.000-07:002015-10-27T02:38:39.643-07:00How to Hire a Digital Marketing Firm For Your Business<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The majority of online businesses are currently
clamouring over themselves in order to be found above their nearest industry
rivals in search results pages. According to a recent Google study however,
nearly 40% of business owners aren’t aware, or don’t have the understanding,
that simply having a web presence is just not enough – without a marketing
strategy, your ability to reach your target demographic is extremely limited.
You wouldn’t buy a car and not put petrol in it….<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Thousands of websites lack the necessary
optimization that would otherwise make them more visible to potential
customers. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">This could be made possible however, with <a href="http://www.fiverivers.net/digital-marketing.aspx">digital marketing
solutions</a>. If you’re looking for an effective online marketing strategy for
your brand, hiring a Digital Marketing company is your best foot forward. But
before you select one, here are some considerations;</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Experience</span></li>
</ul>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Experience counts everywhere. Have they been in
existence long, and what type of clients have they dealt with? What factors are
they going to evaluate for your specific business?</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Work History</span></li>
</ul>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">A professional Digital Marketing Agency is always
open to sharing its work history. As a potential client, ask for examples of
what they have done for others, and what success it has attained for them.</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Online Presence</span></li>
</ul>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> Every Digital
Marketing Agency must have an online presence. How does their website compare
to others within their industry? Is it using the latest in software technology?</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Social Media Presence</span></li>
</ul>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Experienced digital marketers must have a constant social
media presence to showcase their knowledge. Quite often, you’ll find they have
a social media account they prefer, but most often you will <a href="https://twitter.com/matthew_fowell">find them on Twitter</a> or Google+.
They’ll be interacting with their peers, and sharing the latest articles on
industry relevant topics. The more knowledgeable among them will be conversing
with other marketing professionals, and using relevant hashtags to increase the
reach of their intended audience.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Digital Marketing is one of the most cost-effective methods
of reaching a targeted audience. The benefits of a long term, organic strategy
will ultimately save you money over a pure paid advertising campaign through
Google Adwords or Facebook Advertising. Pay Per Click campaigns should run only
as an accompaniment to an organic strategy, whereby your business will be seen
in the natural search results, rather than as adverts at the top and side of
the page.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Whether your approach should include Search Engine
Optimization, Pay-Per-Click advertising, Social Media Marketing (SMM), search
engine marketing (SEM), or email newsletters, (amongst others) at Five Rivers we
evaluate and customise every individual marketing strategy, because we
understand that every business is unique.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Get in touch with us today to get started - dial <a href="tel:+442033977545"><span style="color: windowtext; text-decoration: none; text-underline: none;">0203 397 7545</span></a> or drop us an email to <a href="mailto:digital@fiverivers.net">digital@fiverivers.net</a> <o:p></o:p></span></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-40197585224078134482015-10-26T00:11:00.000-07:002015-10-26T00:28:59.043-07:002016 Web Design Predictions<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Web design trends are
ever changing. 2015 is almost concluded, but we’re perennially hunting for the
latest developments. Consideration towards a responsive web design has been the
biggest change this year. Here are some predictions for 2016, and what we might
expect from leading web design companies;<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<ul type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Prediction 1- Storytelling websites<o:p></o:p></span></li>
</ul>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">The concept of a
storytelling website hasn’t taken off as much as first thought when they first
appeared in 2011. However, their popularity may soar in 2016, as the type of
website featured here - <a href="http://www.dangersoffracking.com/"><span style="color: blue;">http://www.dangersoffracking.com/</span></a> - helps to
increase the time a user spends on your website, and customer engagement and
interaction. All search engines reward websites with high user engagement by
placing them higher up the search results pages. Since this is every business
owner’s goal, there’s no reason for this not to take off in a big way.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<ul type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Prediction 2- High Quality moving images/Cinemagraph<o:p></o:p></span></li>
</ul>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">If you are unsure
whether to use video or images on your website, then prepare to experience
“moving images”. These high quality images, also known as Cinemagraph, is a
still image which uses less bandwidth when compared to videos. Here are some
examples - <a href="http://www.hongkiat.com/blog/cinemagraph/"><span style="color: blue;">http://www.hongkiat.com/blog/cinemagraph/</span></a><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<ul type="disc">
<li class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Prediction 3- Quirky Illustrations<o:p></o:p></span></li>
</ul>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">In comparison with
hand-drawn illustrations, few design components can add character to your
website more than Quirky Illustrations. These give a friendly edge to your
business, adding personality, and can’t be replicated easily. We predict that
they will appear more frequently in websites in 2016, and even more so within
social media campaigns. This Pinterest board features plenty of them - <a href="https://uk.pinterest.com/nanettebratton/quirky-illustrations/"><span style="color: blue;">https://uk.pinterest.com/nanettebratton/quirky-illustrations/</span></a><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">We’ll be sure to keep
our finger on the digital pulse in 2016 and beyond. At Five Rivers, our focus
on technological advancements helps us to make our clients the talking point
within their industry.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">For more about our
services, feel free to visit us at <a href="http://www.fiverivers.net/"><span style="color: blue;">http://www.fiverivers.net/</span></a> or call us on 0203
397 7545.<o:p></o:p></span></div>
</div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com1tag:blogger.com,1999:blog-5909276441715280732.post-26108357612459756632015-10-20T04:50:00.000-07:002015-10-21T02:09:04.246-07:00Software Development trends seen in 2015<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Hardware and software were two distinct things that required
completely different skills. But, today, hardware needs some kind of sophisticated
software to function, whether on a remote interface or an on-board code. Let’s
go through some trends we’ve seen in Software Development in 2015;</span><br />
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-size: 12pt; text-indent: -0.25in;">Go Mobile</span></li>
</ul>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">GPS navigation on mobiles is one of the most used
technologies today. However, this can be used for much more than just
directions and traffic news. Whether for a game, social media or navigation,
applications often require access to a mobile’s GPS. This helps developers to
better understand their audience.</span><br />
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-size: 12pt; text-indent: -0.25in;">Sacrificing Privacy</span></li>
</ul>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Developers understand that an individual’s desire for privacy
will be further eroded over time, in order to obtain the best apps. Striking a
balance between progress and privacy is always a challenge for developers. The
most crucial rule to keep in mind is that as business professionals, you have
to be transparent. Dishonesty with customers won’t help here.</span><br />
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-size: 12pt; text-indent: -0.25in;">Wearables and sensors</span></li>
</ul>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Wearables and sensors are currently the most sought after
tools. For software developers, these hardware devices require software for
creative applications, allowing consumers to use these them. Marketers will
need to learn how to embrace this new tech, as it’s completely different to
anything gone before. With such small screens, understanding how best to
exploit them for </span><a href="http://www.fiverivers.net/digital-marketing.aspx"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><b>marketing campaigns</b></span></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> may prove
difficult. However, this is where the creativity of software developers can
help.</span><br />
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
</div>
<ul style="text-align: left;">
<li><span style="font-size: 12pt; text-indent: -0.25in;">Open source</span></li>
</ul>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Every digital device, such as mobiles, desktops, tablets, and
Kindles, depends on open source software. This is not to say it’s new, but its rapidly
growing popularity certainly is. It allows users to openly collaborate, and
share code to make software better and faster.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
<br />
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">If you are looking for software applications for your
business, whether to align new software to existing systems, or to create a
fully customised software solution to improve business processes and reporting,
<b><i><u>Five
Rivers</u></i></b> is well equipped to help. We’re a </span><a href="http://www.fiverivers.net/software-development.aspx"><b><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">software development</span></b></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> company that establishes ourselves
as a Business Partner, rather than just an IT solutions provider. Call us on </span><a href="tel:+442033977545"><span style="color: windowtext; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt; text-decoration: none; text-underline: none;">0203
397 7545</span></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> or drop us an email to </span><a href="mailto:software@fiverivers.net"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">software@fiverivers.net</span></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"> to see how
we can help.<o:p></o:p></span></div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com0tag:blogger.com,1999:blog-5909276441715280732.post-50364614629748577932015-10-19T02:40:00.000-07:002015-10-21T02:16:03.949-07:00Latest Digital Marketing Trends Dominating Coming Year<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="background: white; line-height: 16.8pt; vertical-align: baseline;">
<div style="text-align: justify;">
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 115%; margin: 0in 0in 0.0001pt; vertical-align: baseline;">
<span style="font-family: Cambria, serif;">Digital
marketing has undergone a substantial transformation over the last few years –
not that anyone expected it would be any different! Here are some of the latest
online marketing trends you will see in 2016;<o:p></o:p></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 115%; margin: 0in 0in 0.0001pt; vertical-align: baseline;">
<br /></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The continued growth of
Content Marketing<o:p></o:p></span></li>
</ul>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 115%; margin: 0in 0in 0.0001pt; vertical-align: baseline;">
<span style="font-family: Cambria, serif;">With
the growing awareness of the need for professional content marketing, companies
are paying more attention to the quality of their<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/copywriting-services.aspx"><b>website content</b></a>.
Websites with blogs are predicted to generate 67% more leads as compared to
companies that don’t. The key to successful online marketing will be relevant
and high-quality content written by professional copywriters. Web copy that has
been poorly written through bad grammar and syntax, whether via a novice writer
or someone with English as a second language, will only turn customers away. It
creates distrust and exhibits a lack of attention to detail.<o:p></o:p></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 115%; margin: 0in 0in 0.0001pt; vertical-align: baseline;">
<br /></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Stop
depending on Google<o:p></o:p></span></li>
</ul>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 115%; margin: 0in 0in 0.0001pt; vertical-align: baseline;">
<span style="font-family: Cambria, serif;">That
is by no means to say don’t optimize for Google – you definitely should!
Marketers spend considerable time looking to Google to promote their products
and services to achieve effective<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/digital-marketing.aspx"><b>Search Engine
Optimization</b></a>; but for truly effective marketing, learn some
techniques to optimize for Bing and Yahoo also. Any relevant web traffic you
receive via these channels will improve your relevancy and rank in Google’s
eyes anyway, so indirectly, by optimizing for other search engines, you will
simultaneously be doing the same for Google.<o:p></o:p></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 115%; margin: 0in 0in 0.0001pt; vertical-align: baseline;">
<br /></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Adwords
/ Pay Per Click will become more expensive<o:p></o:p></span></li>
</ul>
<div style="line-height: 115%; margin: 0in 0in 0.0001pt;">
<span style="font-family: Cambria, serif;">The cost of advertising through
Google or Bing PPC will only accelerate with increased competition. The way to
keep this down is either by gaining a full understanding of how you can reduce
spend by improving the quality of your landing pages, or hire a digital
marketing company who has Adwords Certification.<o:p></o:p></span></div>
<div style="line-height: 115%; margin: 0in 0in 0.0001pt;">
<br /></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Information
Hierarchy<o:p></o:p></span></li>
</ul>
<div style="line-height: 115%; margin: 0in 0in 0.0001pt;">
<span style="font-family: Cambria, serif;">When you land on a page, there is
only a certain amount of information you will be able to see, based on the size
of your viewing window and font. Here, you need as much of your important
content as possible, before a user has to scroll. This is called placing
information “within the fold”. Anything that is “below the fold” may not always
be seen, depending on whether the user is engaged from what they have seen so
far.<o:p></o:p></span></div>
<div style="line-height: 115%; margin: 0in 0in 0.0001pt;">
<br /></div>
<u1:p></u1:p>
<br />
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 115%; margin: 0in 0in 0.0001pt; vertical-align: baseline;">
<span style="font-family: Cambria, serif;">Looking
to gain further brand awareness? At Five Rivers, we adopt the latest online
marketing trends, to help take your business to the next level by considering
your main business objectives, and translating that to a web page that engages
your web traffic. Contact us today -<span class="apple-converted-space"> </span><a href="http://www.fiverivers.net/contact-us.aspx">http://www.fiverivers.net/contact-us.aspx</a><span class="apple-converted-space"> </span>and see how we can help.<o:p></o:p></span></div>
</div>
</div>
</div>
Fiverivers Nethttp://www.blogger.com/profile/12252733596429510245noreply@blogger.com1