Digital Marketing vs SEO – What’s the Difference?

Digital Marketing is a broad term that brings together all types of marketing that can function both online and offline, and as such, has transcended the original term, SEO, which now comes under the Digital Marketing umbrella. Over the last few years, Digital has become a staple requirement for many businesses, and will continue to do so. This marketing technique blends many different elements, such as SEO, On Page, Off Page, and Social Media, email newsletters, and pay per click (PPC) advertising via Google and Bing.

• Search Engine Optimization (SEO) - You can either call it a science or an art, SEO can help your website to gain visibility on the search engines. This can be done by increasing the volume of quality keywords on a page, or ranking for a particular keyword. There are different kinds of SEO techniques available, such as, outreach, blogging, link building, on-site technical analysis and improvement.
• On-page- This is one of the most important processes and should therefore be the bedrock of your online marketing campaign. On-page goes far beyond specifying Meta tags and keyword densities. It determines the success or failure of your overall internet marketing campaign. Optimising the URL structure, the menu navigation, and internal linking improve the ranking of your website will make it easy for search engines to crawl through and file your web pages. And don’t forget to add a sitemap!
• Off-Page- Done properly, this technique can be used to improve your website’s position in Search Engine Results Pages (SERPs). Off-page SEO includes, link building via social media accounts, directory listings and social bookmarking.
•  Social Media- A social media strategy is the process of gaining the attention of the visitors using “click bait” (a sentence that persuades the reader to click on your website link, such as a sales offer) and bringing them to your website through the varying social media channels. The main focal part of this marketing strategy is therefore content, as you are looking to encourage users to share your posts amongst their friends and family.

If you are looking for Digital Marketing services, get in touch with the team at Five Rivers today. In addition to customised marketing campaigns, we offer many web services, including, web development and design, software development, and IT Support.