Why use Google’s Search Console?

For many years, Google Search Console (formerly Webmaster Tools) has been widely used to help business owners and web developers monitor their website. This free service offered by Google allows you to check many aspects of your website. Whether you are a web developer or a website owner, if you’re not currently using these tools, here are some reasons why you should.

Notifications and Warnings

When signing up for Search Console, (you can use an existing Google login if you have one) you will receive notifications and warnings related to your site. These include;

• If Google thinks that there some security problem with your site, or if it has been hacked
• Google finds issues with accessing your site (eg. If the server is down)

Geographical target settings

You can set a geographical target as to where you want your website to be found in search results. While this doesn’t stop traffic from the rest of the globe, Google will endeavour to show the majority of traffic to your intended audience.

Find errors in your website

Broken links and crawl errors are identified to help you find out which areas of your site need immediate attention and repair. This feature helps to ensure a continuously positive user experience.

Keywords

Search Console identifies how people are finding you. A list of keywords is provided, and you can use this information to be part of your marketing strategy. For example, if you see you have been found for a search term that you have not added to your website, you should consider using it as part of your campaign. It’s important to build on keywords that are already providing web traffic.

Benefits

Using Search Console can save you time by identifying issues you may not otherwise see. Rather than checking each page of your site manually, a quick review here will tell you instantly if there is anything you need to address.

At Five Rivers, a Digital Marketing Agency based in London and Wolverhampton, reviewing website issues is just a very small part of what we do. Our Digital Marketing campaigns are fully customised, and we only implement a strategy once a full evaluation of your business aims has been discussed. We also offer a wider range of services, including mobile app development, software development, web development & design, and Copywriting services. Contact us today by calling 0203 397 7545, or drop us an email to digital@fiverivers.net

Latest Digital Marketing Trends Dominating Coming Year

Digital marketing has undergone a substantial transformation over the last few years – not that anyone expected it would be any different! Here are some of the latest online marketing trends you will see in 2016;

• The continued growth of Content Marketing

With the growing awareness of the need for professional content marketing, companies are paying more attention to the quality of their website content. Websites with blogs are predicted to generate 67% more leads as compared to companies that don’t. The key to successful online marketing will be relevant and high-quality content written by professional copywriters. Web copy that has been poorly written through bad grammar and syntax, whether via a novice writer or someone with English as a second language, will only turn customers away. It creates distrust and exhibits a lack of attention to detail.

• Stop depending on Google

That is by no means to say don’t optimize for Google – you definitely should! Marketers spend considerable time looking to Google to promote their products and services to achieve effective Search Engine Optimization; but for truly effective marketing, learn some techniques to optimize for Bing and Yahoo also. Any relevant web traffic you receive via these channels will improve your relevancy and rank in Google’s eyes anyway, so indirectly, by optimizing for other search engines, you will simultaneously be doing the same for Google.

• Adwords / Pay Per Click will become more expensive

The cost of advertising through Google or Bing PPC will only accelerate with increased competition. The way to keep this down is either by gaining a full understanding of how you can reduce spend by improving the quality of your landing pages, or hire a digital marketing company who has Adwords Certification.

• Information Hierarchy

When you land on a page, there is only a certain amount of information you will be able to see, based on the size of your viewing window and font. Here, you need as much of your important content as possible, before a user has to scroll. This is called placing information “within the fold”. Anything that is “below the fold” may not always be seen, depending on whether the user is engaged from what they have seen so far.

Looking to gain further brand awareness? At Five Rivers, we adopt the latest online marketing trends, to help take your business to the next level by considering your main business objectives, and translating that to a web page that engages your web traffic. Contact us today - http://www.fiverivers.net/contact-us.aspx and see how we can help.

Benefits of Using Social Media for Your Business

Over the last few years, social media has transformed the way people play games, share information and communicate. Today, it helps many businesses to connect with new as well as existing customers, while allowing people to connect with their services and products. Deployment of social media marketing lends an increased opportunity to reach out to new and targeted audiences, thereby enhancing brand identity, and the ability to communicate directly.

Other main benefits of using Social Media for your business are;

• Brand Management

People are increasingly turning to social media to voice their opinion, whether good or bad. This allows you to identify and address issues your business may have, and allows the opportunity to correct them.

• “Return on Relationship”

Liaising directly with customers can stimulate loyalty and respect for your product or service. By creating social media accounts, you will need to keep a daily eye on what people are saying about you, in order to show that you care about the customer experience.

• Increase Sales

Social Media is a great digital marketing tool that helps in increasing revenue. When customers see posts about your products and services on a social media website, it generates anticipation and traffic to your website. The ability to target very specific demographics and online communities, is one of the major benefits of social media marketing.

Reviewing customer feedback will ultimately help you in making your business more effective, and successful. Positively encouraging this feedback will help you be seen in a positive light, and may even help to generate online referrals, and the sharing of your posts.

If done correctly, Social Media Marketing is very useful for small businesses to achieve great returns.

If you’re looking to outsource your digital marketing campaigns, Five Rivers can help. Contact us for a FREE one hour consultation on 0203 397 7545, or read more about what this entails here - http://www.fiverivers.net/free-digital-consultation.aspx