How to Make an Effective Blog Post

Trying to write an effective blog post? Blogging is one of the best networking tools in order to improve online visibility. It's simple, free, informal and it contain relevant and helpful information, so it's pretty fun! You can write on different topics and publish on your own official or personal blog. There are several blog sites such as Blogger, Wordpress, Tumbler which are free and easy to use. By following a few simple guidelines, you can keep readers' attention and ensure repeat visits to your blog.

• Write your post with a purpose. Writing that is informative, interesting and has a motive beyond getting the rank.
• Before you make to post, understand your target audience. What do they want to know about? What are the latest trends?
• Before you even write anything, pick a topic and title for your blog post. Choose your post title carefully, because a title can make or break your post.
• Include primary keywords in your post that will help readers find your content easily when they make query in search engines.
• You might have great information but to make your post most effective you need to present in a way reader can easily grasp and use.
• Try to keep your post short and to the point. Organise your content in different forms such as sections, lists, tips, whatever most appropriate.
• A blog can reflect your personality and professionalism, so avoid misspelling, use proper grammar and punctuation.
• Make your content easy to read. Break up your post using paragraphs, subtitles and bullets that are easy to read.
• Add some relevant images to your post to make it more eye-catching. Quality images can enhance your content.
• Hyperlinks your primary keywords to only quality sites. It can provide quality back links and also increase blog traffic, do it carefully.
• Call to actions is a primary key to bring in more conversions. So, write your copy, so write strong, compelling call to action as well.

Are you blogging to build or grow your business online? You need each blog post to pull its weight. Providing relevant and helpful information isn’t enough to get your posts noticed online. To get faster success, make your post easy to read and engage. If your posts aren’t getting the enough traffic you might think you’re not doing it in right way. We can help you. Visit on our website – www.fiverivers.net or give us a call on 0203 397 7545.

Finding Time to Market your Business

Online advertising is a necessary evil for many business owners, many of whom are just too busy looking after their day to day operation. Ordering stock, invoicing, posting products, customer contact, dealing with company finances – just when should you find the time to do your marketing as well? Advertising your business online takes time and consideration, and an effective digital marketing campaign needs you to spend time learning about the many facets that can be applied, and the best ways in which to approach it. Failure to do this means that you could be wasting your time.

It’s no surprise therefore, that many businesses owners turn to professional Marketing companies to do this for them. Typically, the equivalent of an hour a day would propel your business up the search rankings, thereby improving your online profile and increasing your visibility. This in turn, will provide more website traffic and, potentially, more customers.

However – it doesn’t just stop there. Marketing only drives visitors to your website. It is then up to the website to act as your senior salesperson. Take a minute to look at your site and ask yourself –

• Is it user friendly?
• Is your key information easily found?
• Are there links within the written content to other pages of the site?
• Is the website mobile friendly? That is to say, does it resize to fit a smartphone or tablet, and allow for a good mobile user experience?

If the answer to any of these is “No”, then you need to be looking into the possibility of redesigning your whole website. The good news is that most Marketing companies also offer Web Design services.

Five Rivers is currently offering a FREE one hour consultation – whether to discuss digital marketing, website development, or mobile app development.

Dial 0203 397 7545 or visit http://www.fiverivers.net/our-solutions.aspx to find out more.

How to increase traffic to your website or blog using YouTube

If images are meant to speak a 1000 words, then imagine the power of videos. Writing great content about your business will generate good traffic to your website, but combining it with a video marketing strategy will boost your visitor engagement further.

One of the main reasons why YouTube is such a powerful medium, is because over 3 billion people watch videos on YouTube every day. This presents a fantastic opportunity, whereby your message has the potential to reach a significant amount of prospective clients.

How to Promote your Content

• Once your video is uploaded to YouTube, ask a web developer to embed it into your website. This is especially useful if the video is a “How To” guide, as it helps to promote you as an authority figure in your industry.
• Promote your video through all other social networks – give your video the best possible opportunity of being viewed, liked, and shared

Engage with other YouTube users

• Build a following - Liking and subscribing to other YouTube accounts will persuade others to follow your account
• Respond to any comments posted, making sure to answer questions in detail to give the impression that you are approachable – they may be willing to engage further, or even employ your services

With the scope that YouTube provides for businesses, it should really form an integral part of any business’ strategy.

Don’t forget to check Google Analytics to review the traffic obtained from this source – you may find the user behaviour is different to other methods of driving web traffic to your site, and you can then evolve your overall strategy accordingly.

If you’re looking to implement this strategy into your online marketing campaign, contact Five Rivers at http://www.fiverivers.net/. We can also create an animated video which can help to increase engagement further.

To discuss your ideas, dial 0203 397 7545 today to find out how we can drive traffic to your website.